This international paperback bestseller is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM79.90. In September 2014, a bombshell IPO took the world by storm. Raising $25 billion, it was the largest ever---bigger than Google's, Facebook's, and Twitter's combined. Yet most Americans still have never heard of the company behind it. That's about to change. The chinese e-cpmmerce giant Alibaba, founded in 1999, has quietly built a customer base larger than Amazon's, making it the world's largest e-commerce company. Now it's going global. with huge implications for business everywhere. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. Now, in the first English language account of Alibaba's extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape - with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba - and its inevitable descendants - is both essential and instructive. And the best man to explain the phenomenon to the West is Porter Erisman, one of the few Americans to work at the company in its formative years alongside its founder, Jack Ma. He takes us back to the start-up phase to show how Ma, a charismatic Chinese schoolteacher, rose from obscurity to lead a commercial revolution. He shares stories of weathering the dot-com crash, facing down eBay and Google, negotiating with the Webphobic Chinese government and enduring the misguided advice of foreign experts. He also analyzes Alibaba's role as a harbinger of new global business landscape-with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. The riveting account of the making of Alibaba, told by the consummate insider, will be essential reading for anyone scrambling to understand the company's game-changing import. Prior to joining Alibaba in 2000, PORTER ERISMAN worked for Ogilvy & Mather in Beijing. From 2000-2008, Porter worked as a Vice President at Alibaba.com and Alibaba Group, at various times leading the company's international website operations, international marketing, and corporate affairs as one of the company's first American employees. He is the writer/director of Crocodile in the Yangtze, an award-winning documentary about the rise of Alibaba and its famous founder, Jack Ma. An expert on ecommerce in emerging markets, he has consulted to ecommerce companies in Africa, Asia and Latin America. He lives in Shanghai, China.
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