《Bran-New + Hardcover》Breaking Away : How Great Leaders Create Innovation That Drives Sustainable Growth--and Why Others Fail
This internationally acclaimed bestselling business innovation book in hardcover is a bran-new book and the original new book is sold at usual price RM 161.70. Now hardcover here Only at RM28. The first major book to explore how innovation processes and the role of effective leadership combine to yield breakthrough innovations The key to generating growth and shareholder value today is the ability to develop and embed innovation into every facet of business. But how do you do that? Leadership. It takes a business leader with vision and a sense of accountability to merge corporate culture and innovation processes into a powerful, self-sustaining engine that dominates markets. Without that kind of leadership, a company is just spinning its wheels. Breaking Away provides the framework to be that leader―and to create other leaders who will drive your company into a future of profits and growth. Pioneers in the field of innovation leadership, Jane Stevenson and Bilal Kaafarani provide a simple but powerful model for breaking away from your industry pack by fully utilizing your employees, technology, and resources. You’ll learn how: ● Ford beat Toyota in the race to create the first hybrid (and why everyone thinks it was vice versa) ● GE’s development of a locomotive battery makes planet earth more sustainable ● Skype landed 480 million registered users in its first four years of business ● Emirates airline has grown from a small, regional carrier to one of the world’s top three airlines Different organizations, different industries . . . one thing in common: a cadre of leaders who understand the nature of innovation, develop well-defined priorities, and maintain a powerful sense of accountability. Breaking Away will change the way you approach leadership and innovation―and put you on the road to market domination. Innovation is prized in our globalized context as we grapple with simultaneous “paradigm shifts” across sectors. Producers of goods and services now compete internationally. Since the Information Age has succeeded in providing equal access to information, competitive advantage has now shifted from having information to those who can put information together in unique ways to create new value. As 21st century consumers now have an abundance of goods inconceivable to previous generations, they increasingly seek emotional and spiritual engagement with what they buy. Creativity and innovation skills are being applied by socially conscious entrepreneurs to solve human problems in the undeveloped world, such as creating infant incubators that need no electrical supply, and preserving precious vaccines with innovative portable refrigeration units during their distribution to far-flung locations. Paradoxically, companies and other organizations are being pressed by stakeholders for short-term results and quick fixes, making innovation hazardous to the leader’s career. Stevenson and Kaafarani provide a way forward for leaders and organizations. The authors contrast innovation with its better known relatives—discovery and invention—and define its nature as being unique, valuable, and worthy of exchange. They detail the four levels of innovation: “transformational” (the most familiar), “category,” “marketplace,” and “operational” Recognizing leadership as essential to innovation, they provide a pathway for leaders to foster creativity and innovation in their organizations, and they clarify the importance of “whole brain” thinking, as opposed to predominantly left brain (rational) vs. right brain (creative) orientations. Providing abundant current examples of innovation practice and leadership, and practical steps for developing personal and organizational capacity, they effectively demystify innovation leadership for the rest of us. While written primarily for business leaders, many found much here of value also to leaders of non-profits, social service and religious organizations, and even community builders as each approach seemingly intractable challenges in their sectors. There are currently many trendy books available on innovation, yet Stevenson and Kaafarani have proven track records with blue ribbon corporations, and the work has the substance and solid conceptual grounding one would expect from. About the Author Jane Edison Stevenson is Vice Chairman, Board and CEO Services at Korn/Ferry International, the world’s leading C-suite talent management firm, and has spent 25 years assessing and recruiting the world’s top innovation leaders. Bilal Kaafarani is Senior VP, Global Research and Innovation officer of The Coca-Cola Company. He has held leadership roles with Frito Lay Tropicana, Proctor & Gamble, and Kraft, where he developed the technology resulting in the successful “Kraft Free” products. He holds several patents for breakthrough technologies in the food sector.
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