This hardcover bestseller in winning customer loyalty is a bran-new book and the original new book is sold at usual price RM120.12. Now hardcover here Only at RM28. MASTER THE SCIENCE OF MARKET DOMINATION… Bolivar J. Bueno feels that the first step that a company should take in order to dominate its market is to get to know its most loyal customers, its “Brand Lovers,” and what it is that they love about the company. Brand Lovers are the best of your best customers. ☞ They power Harley-Davidson to the top of the enthusiast motorcycle market; ☞ They’re the core of Apple’s dominant position in portable devices; and ☞ They are the reason why no other premium grocery chain can take a bite out of Whole Foods’ market share. Customers First, by top branding strategist B.J. Bueno, shows how your business will achieve this level of extreme customer loyalty through 「Brand Modeling」, the objective and scientific analysis of your organization’s performance across a wide range of situations. An accurate 「Brand Model」 will arm you with hard data to pinpoint and engage your brand’s most passionate customers―and give you an action plan for inspiring and empowering these Brand Lovers to be your most effective evangelists. Much more than a summary of who you are and what you do, a Brand Model maps your business’s DNA to help you build an unbeatable competitive advantage. Through examples of real-world success stories―among them, IKEA, Nike, Coca-Cola, apparel upstart The Life is good Company, Starbucks, and Southwest Airlines― and a detailed sample case study that shows effective Brand Modeling practices in action. Customers First delivers strategic insights and proven techniques for you to: ● Differentiate your products in ways that are meaningful to your best customers ● Drive growth by creating brand extensions that are a natural fit with your existing products ● Significantly improve marketing ROI by avoiding customers not interested in your brand ● Visually and verbally communicate brand values that resonate with your best customers Brand Modeling evolves the current state of marketing to a new level of sophistication. In Customers First, B.J. Bueno shows how to use this critical tool to eliminate guesswork from your marketing efforts and focus more clearly on understanding (and pleasing) your most valuable ally in the battle for market dominance: The Brand Lover. In Customers First, Bueno argues that companies must analyze their customers and engage with them to understand what makes them tick. This will help companies define what they do successfully and what their core business is. With this in mind, they can develop models that will help them predict what business decisions to make and which ones to avoid in order increase their appeal to their Brand Lovers. By strengthening ties with their Brand Lovers, companies solidify their position in the marketplace, and at the same time, their dedication to their customers attracts new customers and grows their business. B.J. BUENO is founder and managing partner of The Cult Branding Company, the premiere Brand Modeling and consumer insight research firm. He is a board member of the Retail Advertising and Marketing Association and a member of the Chief Marketing Officers board for international retailers.
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