《Bran-New + Hardcover Edition + Book Of Tomorrow Trends, Your Future, Companies Future , The Marketplace And Society Future》THE RENAISSANCE SOCIETY : How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business
This international and New York Times bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM120.54 (Hardcover). Now here Only at RM35. A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY THIS IS A BOOK ABOUT THE FUTURE. YOUR FUTURE. OUR FUTURE. THE FUTURE OF COMPANIES , the marketplace, and society..... According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you: ● Make an emotional connection to your customers ● Create a value-driven company that engages your employees ● Adjust your business strategy for a flatter, global marketplace ● Reward individual expression and spark a tribal spirit ● Identify future trends to build long-term success Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth. The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets. They do this convincingly, creating three clear, distinct and interconnected scenarios: ● The Renaissance Society: A new society renounces existing organizing principles and begins to reorganize itself from the bottom-up in daily practices and communities. ● The Green Society: A "must" scenario, as societies that destroy their environments destroy themselves. ● The Risk Society: Changes in technology will push our knowledge further, but we will take advantage of them for industrial use. Throughout the book the authors look at the U.S. market and all of the western economies, and compare them to developing countries and Eastern markets. They also look at the trends that will drive change. Increasing wealth, GDP and the rise of the middle class in non-Western markets will cause major shifts. As the Western economies, mature they must -- and will -- re-invent themselves. This will drive the "happiness factor" that rising GDP brings, but with the wealth of the West a new focus on positive emotional well-being in increase. The greatest three sentences in the book, especially for our sales/marketing readers is: "My advice is to ask what kind of emotional appeal your product has. If the answer is none, you are in a commodity market; you are most likely engaged in fierce price competition. Add emotions, add a story, and make your product unique." Chapter 7 is where the authors summarize their findings. Their conclusions are reasoned and concise. The World Bank estimates that by 2025, six emerging economies alone will account for half of the global economy. The East is catching up because economies are driven by dreams, not governments (a constant theme in the book). The East is now going through an extremely materialistic era, and the West is mature. Anyone working in business and driving a global business must read and understand this chapter as they plot their long-term strategies. To those of us in today's business, the authors define the five changes for the West: ➽ Emotionalize: Companies must have values and employee's must connect to them. ➽ Personalize: Customers must be treated uniquely. ➽ Decentralize: All units should be smaller, more innovative. ➽ Innovate: Focus on being bold. ➽ Feminize: Food relations are seen as more important for results. All good topics to review during your mid-year business assessment: ☞ Where are we heading? ☞ What is working? ☞ What hasn't worked? ☞ What needs to be changed? Reading this book has given me many new ideas to consider while working with my clients. Read it and see what it does for your organization. About the Author Rolf Jensen is Chief Imagination Officer at Dream Company. He is also a bestselling author, lecturer, and advisor to major international companies around the world. Mika Aaltonen is a research director at Aalto University in Finland, Fellow of the Royal Society of Arts in London, and CEO of Helsinki Sustainability Center.
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