《BRAN-NEW !+ Hardcover Edition + Novak Lays Out A Secret Of Team-Oriented Approach To Achieving Breakthrough Results》David Novak - TAKING PEOPLE WITH YOU : The Only Way To Make Big Things Happen
This New York Times / Washington Post / The Wall Street Journal / International Bestseller in Hardcover edition is a bran-new book and wrapped with protective book-wrapper. The original new book is sold at usual price RM119.07. Now here Only at RM28. ★★ “AN IMPORTANT BOOK ABOUT MOTIVATION FROM A PROVEN MOTIVATOR.” --JACK WELCH Building a team of inspired and productive people is not necessarily an easy thing to do. Every so often though, a great leader comes along who knows how to do it…and then does it! One such man is the author of Taking People with You, David Novak. “How to do it” is what this book is all about. As Mr. Novak teaches, it’s understanding what drives and motivates others that truly makes a difference. It’s also a matter of truly desiring for those on your team to enjoy their work and feel a sense of self-satisfaction. Yes, there is a dearth of leadership in corporate America today. This is inexcusable because, in the private sector, a company must please consumers in order to earn their business and make a profit. The best companies earn the buy-in of their team members in order to ensure that happens. Fortunately, there are those who come along who not only prove themselves as top leaders but are willing to share that information with others. They know that doing this does not create more competition, but rather increases the “pie” and brings prosperity and abundance to more and more people. Becoming a CEO: As he worked his way up through the ranks of PepsiCo, David Novak had a realization: you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. Fortunately, as he was growing in position, he was also a constant and ongoing student of leadership. He’d eventually not only lead his own organizations (becoming president of both KFC and Pizza Hut while they were still under the PepsiCo umbrella) but would go on to be Chairman & CEO of the parent company of three of the largest restaurant chains in the world (YUM! Brands, Inc., a company of 1.4 million employees in more than 117 countries.) He now teaches the trademarked program he developed, which is also the title of his book, all over the world. It centers around setting big goals, getting people to work together, blowing past your targets, and celebrating both the touchdowns, as well as the first downs — the smaller victories — along the way. Familiar Truths : Perhaps that sounds familiar, but, lots of truths are familiar. How they are taught and actually implemented is the key. What the author did in this book is provide a step-by-step course in leadership. Like all great leaders, his entire philosophy and methodology revolves around making others successful. What he does works. YUM Brand’s stock has increased six times over and they’ve had 13 percent growth or higher for the past nine years. He’s been featured as one of the world’s “30 Best CEOs” by Barron’s, one of Fortune’s “Top People in Business,” and one of the “100 Best-Performing CEO’s in the World” by Harvard Business Review. David Novak, Yum! chairman and chief executive officer. Novak shares the secrets of the unique “Taking People With You” leadership program he has developed and taught during his fifteen years at Yum! to thousands of managers and franchisees around the world. Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point. Novak knows that managers don’t need leadership platitudes or business school theories. So he cuts right to the chase with a step-by-step guide to setting big goals, building strong teams, blowing past your targets, and celebrating after you shock the skeptics. And then doing it again and again until consistent excellence becomes a core element of your culture. Whether starting a business, developing or launching a new product, moving a company in a new direction or raising money for a good cause, TAKING PEOPLE WITH YOU has the answers to empower people at all levels personally and professionally. The book offers a step-by-step guide to setting big goals, getting others on board, achieving break-through results and celebrating after people “shock the skeptics.” Specific tools are included at the end of each chapter that challenge readers to reflect on how they are doing on key aspects of leadership. Novak teaches leaders will never make big things happen until they learn how to get people aligned, enthusiastic and focused relentlessly on the mission. Yum!’s track record of success, with at least 13 percent earnings-per-share growth for each of the last nine years, proves his point. Under his leadership, Yum! has established itself as a global powerhouse going from approximately 20 percent profits coming from outside the U.S. in 1997 to more than 65 percent in 2010, while driving one of the highest returns on invested capital in the restaurant industry. Today, Yum! is the leading retail developer in China as well as the largest and fastest growing restaurant company in emerging markets with a two-to-one advantage over its nearest competitor. Additionally, Novak has built Yum!’s entire global people-first culture around reward and recognition to drive results. TAKING PEOPLE WITH YOU is filled with street-smart wisdom from David Novak as well as leadership advice from other renowned business icons and management experts such as Warren Buffett, Jack Welch, John O’Keeffe (creator and author of Business Beyond the Box), Larry Senn (chairman and founder of Senn Delaney) and many others. It teaches people to change the way they think about leadership and practice it such as: ● Get inside the heads of your people. You can’t convince them of anything until you see the world from their perspective. ● Think big. If your sales growth last year was 3.5 percent, don’t aim for 4 percent this year, aim for 15 percent. Even if you fail, you’ll probably do better than you would have with a smaller goal. ● Practice “extraordinary authenticity.” Show occasional vulnerability and admit when you don’t have the answers. ● Look for good ideas in unexpected places. Earlier in Novak’s career when he was head of the Frito-Lay account at an advertising agency, he and his team came up with the idea for Cool Ranch Doritos during a field trip to a grocery store’s salad dressing aisle. ● Choose a can-do mind-set. There’s a huge difference between a boss who says “We can try this” and one who says “We can do this!” ● Cheer for first downs, not just touchdowns. Publicly recognizing and rewarding small wins keeps everyone motivated for the long haul. ● Get rid of cynics. In many teams one person will reject your values and spread negative energy. Moving that person out will show everyone else you’re serious. Whether you are a CEO, an entrepreneur, or new to the business world, TAKING PEOPLE WITH YOU will help you get into the right leadership mind-set, develop a strategy and build alignment, and follow-through on the execution of the plan. ------------------------------------------------------------------------- KIRKUS REVIEW : Novak lays out a team-oriented approach to achieving breakthrough results in business. The CEO of YUM! Brands, the world’s largest restaurant company (KFC, Pizza Hut and Taco Bell), the author warns that you will “never accomplish anything big if you try to do it alone.” Most readers are familiar with YUM! restaurants and can relate to Novak’s challenges, struggles and anecdotes, but the author’s inclusion of overly long sidebar quotes disrupts the narrative flow. Novak divides the book into three sections: getting your mind-set right, having a plan and following through to get results. The first task requires setting the right attitude for yourself and your employees, and Novak counsels the importance of being yourself, always striving to learn and believing in people and your own capacity to get big things done. The second part involves understanding the reality of a specific business and developing compelling goals. Finally, put the right resources in place, create a culture where everyone wins together and celebrate success. In addition to his message, Novak challenges readers with creative self-tests, helpful tools and self-reflection exercises. He also maintains a relentlessly upbeat attitude: “Today I am probably best known within my organization for casting a shadow of recognition and positive energy.” Like many big projects, however, the beginning portion is more dynamic than the end. While Novak’s world consists of global corporations, his leadership lessons of recognizing the good work of others, being yourself and setting big goals should translate to other settings. --------------------------------------------------------------------------- Here's the table of contents: ✔ Chapter 1: An Insight-Driven Approach to Leading People and Achieving Big Goals Part One: Get Your Mind-Set Right ✔ Chapter 2: Be Your Best Self: Be Yourself, Know Yourself, Grow Yourself ✔ Chapter 3: Be an Avid Learner: Seek and Build Know-How ✔ Chapter 4: Unleash the Power of People ✔ Chapter 5: You Have to Believe It Can Be Done Part Two: Have a Plan: Strategy, Structure, Culture ✔ Chapter 6: Strategy: Tell It Like It Is...and How It Could Be ✔ Chapter 7: Strategy: Create a Vision and Personalize It ✔ Chapter 8: Strategy: Gain Alignment Every Step of the Way at Every Level ✔ Chapter 9: Structure: Resources, Organization, and Process Enable Execution ✔ Chapter 10: Culture: Make "Winning Together" a Big Idea Part Three: Follow Through to Get Results ✔ Chapter 11: Market the Change: Be a Bold Ad for Your Big Goal ✔ Chapter 12: Understand and Overcome the Barriers to Success ✔ Chapter 13: Use Recognition to Drive Performance ✔ Chapter 14: The Change Is Never Over ABOUT THE AUTHOR: Recognized as one of the world’s “30 Best CEOs” by Barron’s, one of the “Top People in Business” by FORTUNE and one of the “100 Best-Performing CEOs in the World” by Harvard Business Review, Yum! Chairman and chief executive officer David Novak is known for motivating people, cultivating leaders and building winning teams. He is also the recipient of the national 2008 Woodrow Wilson Award for Corporate Citizenship. Prior to leading Yum!, he was president of both KFC and Pizza Hut and held senior management positions at PepsiCo. He lives in Louisville, Kentucky, with his wife. He is also the author of THE EDUCATION OF AN ACCIDENTAL CEO: Lessons Learned from the Trailer Park to the Corner Office (Crown Business, October 2007) that chronicles his personal journey to chairman and chief executive officer and the lessons that proved valuable along the way. ABOUT YUM! BRANDS Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants with more than 36,000 restaurants in more than 117 countries and 1.4 million company and franchise associates. Yum! is ranked #214 on the Fortune 500 List, with revenues of more than $11 billion in 2010. The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opened approximately four new restaurants each day of the year, making it a leader in international retail development. The Company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns.
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