Kongsi Senarai Ini

Komen Awam

《Bran-New + Hardcover Edition + The Power Of Today's Most Effective Marketing Tools- W.O.M》Paul M. Rand - HIGHLY RECOMMENDED : Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

icon

4 months ago oleh trustedplatform

icon

RM36

icon

8 Suka

icon

Baru

icon

Dalam Buku

icon

This international acclaimed bestseller in hardcover is a bran-new book and the original new book is sold at usual price RM112.88. Now here Only at RM36. WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND? According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service. The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began revolutionizing the way we do business. In Highly Recommended, Rand reveals how customer recommendations in the digital space have radically transformed the way people buy--which means you need to come up with new methods to reach customers and improve your products. Highly Recommended provides everything you need to seize the competitive edge and grow your company. ● Find out where and how your customers are talking about your brand ● Articulate your "Shareable Story" and get people talking ● Connect directly with your most influential customers ● Create compelling content to engage new customers ● Identify and neutralize negative commentary about your brand ● Build a true social business based on being the most highly recommended brand With WOM success stories from Stew Leonard's, Red Robin, Frito-Lay, Kimberly-Clark, Amazon, and other industry leaders, Highly Recommended puts you on the fast track to taking control of the dialogue about your business that’s already taking place. You have instant access to just about everything your customers are saying about you. You can't afford not to take advantage of this opportunity. And you can bet that your competition is working on it right now. The power of WOM can't be overstated. It's the most important marketing tool today. Apply the lessons of one of the pioneers of word of mouth marketing to ensure that your brand is Highly Recommended. Traditional marketing and advertising are being swamped by word of mouth recommendations via social media. Many readers also learned that, despite the fact that it's online, it is a very interactive and pretty democratic form of marketing. The author outlines how to encourage recommendations from your customers, how best to interact with them, how to interact with critics and transform them into supporters. He outlines various audiences that need to be addressed such as fans, industry eminents, peer influencers and detractors. He points out that understanding your detractors is of equal importance to understanding your fans. He suggests systematizing your interactions via social media, and even goes so far as to recommend setting up an online suggestion process. He feels that listening to our customers is the most important way to improve our products. He feels transparency is paramount and extends all of his thoughts to employees of the company: they need to feel listened to, part of the process, and should be looked to for recommendations of your company as a good place to work. This word of mouth trend in marketing is a very positive one to reades. I feel that advertising is for the purpose of informing people honestly about a unique or interesting product you are offering, not to bully you or shame you into buying a product that is falsely represented or not that interesting or unique. I feel it is a game of informed choices on the part of the consumer. About the Author PAUL M. RAND is the founder, president, and CEO of Zocalo Group, one of the world's leading digital, social media, and word of mouth marketing agencies and one of the fastest growing companies inside Omnicom Group. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm. He served as president of the Word of Mouth Marketing Association (WOMMA) and is on the board of the national Council of Better Business Bureaus and vice chairman of the Dean's Advisory Board for DePaul University's Driehaus College of Business and Kellstadt Graduate School of Business.

Dapatkan Ini

icon

Perjumpaan

Online Pay (Bank Transfer) > Secure > Reserve > Collect/ Mail. C.O.D > Collect only at Subang Jaya SS15 Courtyard or Subang SS15 LRT Station

icon

Pos & Penghantaran

Mailing cost or postage charge not included in book price。Add RM6 for Pos Malaysia ordinary registered-parcel mailing service. Books/Magazines sold are not returnable or exchangable or refundable.

Temui Penjual

trustedplatform
trustedplatform
isFacebookVerifiedisEmailVerified
  • positiveReviewsCount491
  • neutralReviewsCount0
  • negativeReviewsCount0

ANDA MUNGKIN JUGA SUKA