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    《Bran-New + Hardcover Edition + The Ways of Achieving More With Doing Less》Nancy Lublin - ZILCH : The Power of ZERO In Business

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    3 months ago oleh trustedplatform

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    RM18

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    This international bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM106.06 (Hardcover). Now here Only at RM18. The premise of the book is that Nancy realized that for-profit companies could learn a thing or two from not-for-profits who have figured out a way to make do with "zilch" budget, resources, etc, yet able to motivate staff, innovate, achieve goals, and really make a difference despite these inherent limitations. "What we have to offer can be boiled down to one concept: the power of zero. We get more done with less of just about everything, from our people to our workplaces to our vendors. Zilch is what drives us to be more innovative, more passionate, more creative. So stop whining about your budget cuts and start asking yourself what you'd do if you had zilch. You'll be surprised just how powerful that is." After years of being told to emulate the corporate world, not-for-profit CEOs like Nancy Lublin now find the shoe on the other foot. Tough times have forced businesses to slash their headcount, marketing budgets, and other resources. Managers at small startups and Fortune 100 companies alike are now expected to do more with less-but how? No one is more qualified to answer that question than the leaders who always thrive on a shoestring. Take Nancy Lublin, for instance. She learned firsthand how much you can accomplish with zilch (or close to it). As the founder of Dress for Success, which provides low-income women with interview suits and career development training, she turned a $5,000 inheritance into a global franchise. Then, as CEO of DoSomething.org, she helped turn a struggling startup into one of the largest and most successful youth volunteer groups in the world. Now she draws on her experiences as well as interviews with other "rock star" leaders of flourishing not-for-profits-including Wendy Kopp of Teach For America, Darell Hammond of KaBOOM!, Greg Baldwin of VolunteerMatch.org, and John Lilly of Mozilla. Their examples prove the power of zero in business by teaching us how to: ● Motivate and retain good people without offering huge financial incentives ● Use the power of bartering to leverage every asset and minimize your liabilities ● Create cherished brands without throwing money at studies and focus groups ● Market your goods or service without paying a penny Lublin's tone is a unique mix of "let's have some fun" and "here's the straight dope." Her expert advice will help any business or organization to get ahead through the power of zero. A leading not-for-profit CEO on smart ways companies can cut costs while improving results. As CEO of the youth volunteering organization Do Something, Nancy Lublin has overseen its dramatic growth since 2003. She helped it evolve from a debt-ridden, stodgy not-for-profit to a fast-moving, buzz-driven magnet for teens. Do Something now draws more than one million monthly hits on its Web site, while dispensing millions in grant money to young people with good ideas and a hunger to help others. Lublin now shows why the best not-for-profits are brilliant at doing more with less and what the mainstream business world can learn from them, especially in tough times. For instance, organizations like Do Something are tops at motivating people with nonfinancial incentives and doing effective grassroots marketing on a shoestring budget. Lublin's book distills the best lessons and stories from her career and includes interviews with other leaders of flourishing not-for-profits, such as Wendy Kopp of Teach for America, Adam Sterling of Save Darfur, and John Lilly of Mozilla. On the surface, Nancy Lublin's book seems to be about non-profits, but as you get a few pages in, it becomes apparent that Lublin uses her experience as a non-profit CEO to inspire for-profits to think about business differently. Non-profits have no budgets and small staffs made up primarily of volunteers, yet they often attain high productivity and impact. Corporations have budgets and large, well-paid staffs, yet often find themselves in gridlock. What can the two learn from each other? Lublin encourages both to tap the power of zero in business. Doing more with less is becoming a business mantra these days, and Zilch is a guidebook on some of the best practices. From developing quality in products and people, to building a better brand, to finding purpose, to collaborating externally, Lublin explains the myriad ways companies can accomplish big things without spending. A simple example that struck me was the brief section on saying, "Thank You," to employees. It's simple, and it's free, Lublin says. And yet, such a small gesture can go a long way toward inspiring employees to be part of the team, put more creativity and skill into projects, and stay committed. Similarly, on the customer side, Lublin encourages companies to "See people first, buyers second." Making people (internal and external) feel that they are a part of something bigger can make them commit, both financially and as followers. Working on creative ways to build that perception can be done through a series of words, actions, and work—and not necessarily by spending. Through grassroots marketing efforts and applied philosophy, doing more with less is not just a theory. It is something people like Lublin live successfully by. The important lesson of this book is that all business should have an impact while reducing spending—and Zilch shows us how. Review From Publishers Weekly : Lublin, CEO of the youth volunteering organization Do Something and founder of Dress for Success, shows organizations how to get more done with less of everything, especially money and personnel, while keeping innovation, passion, and creativity high. Sharing insightful stories and strategies from her own experiences and from stars in the not-for-profit world such as Billy Shore from Share Our Strength, Wendy Kopp from Teach for America, and John Lilly from Mozilla, she debunks the most prevalent myth in business today—that salary drives great performance and stellar productivity. She proposes that companies broaden their rewards and their understanding of compensation so that people become deeply motivated to excel and offers techniques for extracting the best from people including creating a stimulating workplace, offering skill development, and doling out titles liberally. She also shares advice on branding, doing more for customers, stretching finances, and more. Concluding each chapter with 11 questions to prompt creativity in specific areas, she propels readers on the road to positive change. Inspiring, wise, and eminently practical, this book distills the best practices that any company—private or public—can adopt, and that no leader should be without. I highly recommend this book for anyone who needs to succeed in business, whether it's a for-profit or not-for-profit since Nancy and the other not-for-profit CEOs she interviewed will show you how. About the Author Nancy Lublin is the CEO and "Chief Old Person" of DoSomething.org, which uses technology and pop culture to help young people "rock causes they care about." Previously, she was founder and CEO of Dress for Success, which she started at age twenty-three. Lublin has won numerous honors and is frequently quoted in the media. She's a contributing columnist for Fast Company and an adjunct faculty member at New York University and Yale School of Management. She lives with her family in New York City.

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