This bestselling Harvard Business School hardcover is a bran-new book and the original new book is sold at usual price RM 138.60. Now hardcover here Only at RM23.. Looks at decision-making, explaining the pitfalls people can avoid to stay on track with their decisions and reach their goals. You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do stick—and you finally reach your intended goals. Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstances—from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From Gino’s research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world. For fans of Dan Ariely and Daniel Kahneman, this book will help you better understand the nuances of your decisions and how they get derailed—so you have more control over keeping them on track by avoiding the unconscious obstacles to greater efficiency, satisfaction, and ultimate success. The book focuses on nine principles for which the reader is to work with when trying to improve their focus. 1. Raise your awareness 2. Take your emotional temperature 3. Zoom out 4. Take the other party's point of view 5. Question your bonds 6. Check your reference points 7. Consider the source 8. Investigate and question the frame 9 Make your standards shine When reading this most of these items seemed like common sense. However, what is so powerful about this book is that through all the research how easily we are affected. Most people know to raise their awareness for example. I am trying to get back into shape as I right this review. I know I have to watch what I eat, how I exercise, how much sleep, etc. We know this. Reading all the research that is shared by the author I was not aware at how much we can be sidetracked. Letting our emotions get in the way, viewing ourselves as more of an expert than others to list a few. Once again we might think this is a no brainer. Read the book. Read the research. Be amazed by how much we can impacted by the small things. Things that I never realized. Things are a chain reaction. One little thing can really shift the path we take as our days, weeks, years progress. You will really connected with a Chinese parable that was shard about a cracked pot. This was one of favorite parts of the book and how our perceptions or outlook on life events can really impact us.We can be either too narrow or too broad. The book cites examples of businesses and also research to support the idea. This was one of my favorite chapters by far. It really applied to me personally. A great read. One to check out if looking for something to think, ponder, and apply to your life.
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