《Bran-New + LEGO Strategy》Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
《Bran-New + LEGO Strategy》Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
《Bran-New + LEGO Strategy》Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
《Bran-New + LEGO Strategy》Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
《Bran-New + LEGO Strategy》Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
《Bran-New + LEGO Strategy》Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

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This international bestselling paperback is a bran-new book and it is wrapped with protective book-wrapoer. The original new book is sold at usual price RM59.90. Now here Only at RM25. The story of LEGO's extraordinary rise, fall and rise again. Based in Denmark’s hinterlands, the family owned, closely held LEGO Group has been ignored by Wall Street. For much of its nearly eight decades, LEGO was an aloof, insular company whose idealistic, imaginative approach to play helped it conjure toys that rarely retreated to the back of kids’ closets. All of that changed in 2003, when LEGO failed to adapt to the revolutionary changes in children’s lives and very nearly collapsed. Since that near-death crisis, LEGO has re-emerged as a powerful, serial innovator that has proven itself to be as resilient as its indestructible bricks and as resourceful as the ten-year olds who bring them to life. Brick by Brick will bring readers inside the LEGO they’ve never seen. The book will chronicle the iconic toymaker’s perilous fall and spectacular rise—one of the untold dramas in recent business history. It will recount the creation of many of LEGO’s most iconic toys and introduce readers to the designers and developers who are imagining the next generation of LEGO play experiences. Through Robertson’s unfettered access to every part of the LEGO Group, Brick by Brick will reveal the ideas and techniques that have powered the company to record results in recent years. It will detail LEGO’s unique innovation guidance system that allows managers to channel the company’s creative endeavors. It will advance a set of LEGO-tested business principles for building innovation into all of a company’s activities—strategy, creativity, productivity, and leadership. And it will present the LEGO-like “bricks” that readers can use to assemble their own version of LEGO’s system for continuous innovation. Brick by Brick will put forth a LEGO-inspired agenda for real-world innovation and an action plan for achieving it. “Brick by Brick” takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: ● Became truly customer-driven by co-creating with kids as well as its passionate adult fans ● Looked beyond products and learned to leverage a full-spectrum approach to innovation ● Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques ● Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans ● Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick. DAVID C. ROBERTSON joined the faculty of the Wharton School at the University of Pennsylvania in January of 2011, and was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company’s management team, has written two case studies about the company, and is the co-author of a Harvard Business Review piece on LEGO. At IMD, Robertson was the co-director of the school’s largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson’s background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com. BILL BREEN is a founding member of the team that launched Fast Company, which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited Fast Company's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of The Responsibility Revolution and The Future of Management, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets. Connect with Bill at bbreen@billbreen.net.


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