This international bestseller in hardcover is a bran-new book and the original new book is sold at usual price RM104.90. Now hardcover here Only at RM35. Why does a single ATM withdrawal take an entire day to process? What makes Toyota the most trusted car company among consumers? Why is one-quarter of the world's gold stored in the federal reserve? Acclaimed journalist Anna Bernasek answers these questions as she takes us on a colorful journey that reveals the deep layers of trust involved in even the simplest of transactions. With examples that range from milk to mortgages, Bernasek shows how integrity is in fact our greatest economic asset; it forms the invisible bedrock of our economy. In The Economics of Integrity, acclaimed financial journalist Anna Bernasek presents a deceptively straightforward argument: that the attributes of trust and integrity, beyond being simply virtuous ideals, are actually the bedrocks of a successful economy and culture. Bernasek has written a big-idea book with the readability of Predictably Irrational, and presents a compelling hypothesis that most of the things we take for granted in our lives depend on integrity. As the world emerges from the financial wreckage of 2008, the question facing nations, companies, and individuals is how to create widespread prosperity again. Understanding the roles that trust and integrity play in our daily lives and in the macroeconomy will force us to rethink the way we do business. In this "New Era of Responsibility," Bernasek's message is both essential and urgent. The Economics of Integrity is a book for our times. Through her colourful - and often surprising - stories (examples range from pouring milk on your corn flakes to international gold trading) the acclaimed journalist takes us on a journey that reveals the deep layers of trust involved in even the simplest of transactions and how our stock in integrity is our most valuable economic asset. A big idea book with the entertainment value of Predictably Irrational, it also sheds light on our current economic crisis and the inner workings of global financial markets. Beginning with things we take for granted in our daily lives - milk, money, and markets - this book shows how much we depend on and benefit from integrity. ☞ Through the eyes of Toyota, the number one carmaker in the world, we learn how integrity is an investment with a financial payoff ☞ and through the experience of successful start ups like eBay ☞ and Amazon we can understand how integrity is built up over time. Not only does this book reveal how integrity is an important source of our prosperity, but it also lays out a system for how to generate more integrity and more wealth. Bernasek explains the DNA of integrity and reveals the key building blocks of disclosure, norms, and accountability. This book isn't just an interesting read about the way global markets really work. It also delivers clear and practical steps to building a stronger economy based upon trust that will benefit everyone. "The Economics of Integrity" offers a bold new way to look at our economy; this is a book for our times. We rarely stop to think how many of the things we rely on everyday depend on a system of trust. We don’t give a second thought to whether the milk we serve our children is safe to drink, but its safety depends on every one of the 15 or more people who handle and process it before it reaches our table. We depend on the trust of others not just to keep our food safe but also to keep our bank and other financial records safe. Bernasek examines a number of industries in which trust, integrity, and brand-reputation are integral to economic success, and also discusses how and why that integrity broke down in the financial crisis of 2008. She shows how companies like Toyota and L.L. Bean have built customer loyalty by going above and beyond what most corporations do to stand behind their products and demonstrates how the financial industry can advance its reputation by learning from these models. In the words of Dan Gross (Senior Editor, Newsweek, and author of Dumb Money: How Our Greatest Financial Minds Bankrupted the Nation), “in an era of structured finance, nano-technology, and complex business models, Anna Bernasek’s timely, valuable, and highly readable book reminds us that the economy runs on something much more simple: trust.”
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