《Bran-New + Revised & Updated Hardcover Edition + The Leadership Secrets of CEOs》HOW TO BECOME CEO : The Rules for Rising to the Top of Any Organization
This New York Times bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM91.53 (Hardcover). Now here Only at RM26. Now Updated and with New Success Tips for Everyone, at Any Level! A No-Nonsense, Common-Sense Guide to Getting to the Top of the Tree Vision, persistence, integrity, and respect for everyone in the workplace--these are all qualities of successful leaders. But Jeffrey J. Fox, the founder of a marketing consulting company, also gives these tips: never write a nasty memo, skip all office parties, and overpay your people. These are a few of his key ways to climb the corporate ladder. How does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip. In this insightful, controversial program, Jeffrey J. Fox offers solid, practical advice and recommendations on how to fulfill your ambition to better yourself, to be a contributor, to make a difference, to grow professionally, and to be more successful. The seventy-five "rules" that Mr. Fox -- founder of a marketing and consulting firm and an MBA graduate of Harvard Business School -- outlines are actions you must take, traits you must develop and things you must avoid in order to succeed. Mr. Fox's short and simple one-lesson-per-topic approach is an intelligent and straight-forward method of business instruction. This guide sets forth the qualities that every successful leader must have: vision, persistence, integrity, and respect for superiors, subordinated, and peers. Whether you want to become president or CEO of a corporation, buy a business, start a business, run your own business, or have a long and fruitful career in a large corporation, How to Become CEO will give you the power to control your own business destiny. You can learn the leadership secrets of CEO from this book: ● Never write a nasty email ● Avoid staff jobs, seek line jobs ● Think for one hour everyday ● Don't have a drink with the gang ● Skip all office parties ● Don't take works home from the office ● Don't get buddy-buddy with your superiors ● Always take vacations ● Overpay your people ● Treat your family as your #1 client Fox heads his own marketing consulting company, and he demonstrates here that he knows how to package an idea. While there is nothing especially original about a list of rules for getting ahead, Fox's guide is filled with 75 tips that are short, sweet, and to the point. Moreover, the ideas themselves are fresh. You have to admire the pluck of someone who counsels spending one day a month in the library and recommends sending handwritten notes. For each suggestion, Fox includes one or two pages of elaboration. Other advice: Always take vacations. Always take the job that offers the most money. Never write a nasty memo. Don't take work home from the office. Never let a good boss make a mistake. And, nary a mention of Machiavelli or Sun-Tzu. SUMMARY : 11 rules for rising to the top of any organization： 1. Avoid staff jobs, seek line jobs Line jobs make money for your corporation. Line jobs bring in money or have direct relationship with profits and loss. The distinction between line and staff is sometimes blurred in corporations, but line jobs are where the action is. Line jobs include salespeople, sales managers, product managers, plant managers, marketing directors, foremen, supervisors, and general managers. Staff jobs include lawyers, planners, data processing people, research and development scientists, and administrators of all types. Line jobs directly help the company get and keep customers. Legitimate staff jobs indirectly get and keep customers. Jobs that don't get and keep customers are redundant. In most companies, most of the people are either in administration or in field sales. Administrative people are not bad, nor untalented. But they are not at the cutting edge. The company doesn't depend on them. Take a staff job only if it is clearly temporary, a stepping stone, and if it pays more money. Be sure you know what the line and staff jobs in your company are. Be sure to get the right one. 2. Do something hard and lonely Regularly practice something Spartan and individualistic. Do something that you know very few other people are willing to do. This will give you a feeling of toughness, a certain self-elitism. It will mentally prepare you for the battle of business. Something that is hard and lonely is studying late at night for a graduate degree in fashion design, especially in the winter, when everyone else is asleep. Or running long, slow distances early in the morning (versus jogging at lunchtime with a mob). Split wood, write, work in the garden, read King Lear, but do it by yourself. Do something that is solitary. All great and successful athletes remember the endless hours of seemingly unrewarded toil. So do corporate presidents. 3. Think for one hour every day Spend one hard hour every day planning, dreaming, scheming, thinking, calculating. Review your goals. Consider options. Ponder problems. Write down ideas. Mentally practice your sales call or big presentation. Figure out how to get things done. Take mental stock. Do this every day. Do it at a scheduled time. Do it at a desk or working table. Do not do it while driving or jogging. Don't do it while shaving or showering. Don't plan on this kind of thinking at work; you will be interrupted. Keep written notes in your special "idea notebook." 4. Don't smoke Nothing good happens to the people around you when you smoke cigarettes. You run a big risk of offending a nonsmoker who can help or hurt your career. Even smokers dislike the smoke and ashes and butts and dirty ashtrays and smell of smokers. In addition to all the well-known, well-publicized arguments against smoking, there are other specific business reasons not to do so. Smoking wastes time. Smoking is a self-centered interest. To get ahead in business you have to think of others, their needs and wants, not yours. Smoking interferes. Cigarette smokers are, or appear to be, controlled. Winners in business are in control. Smoking cigars is OK … if you are alone or with friends. Smoking an expensive cigar in the purview of a corporate chieftain is a mistake. The corporate chieftain will see you as pompous, as self-important, as having or spending too much money. If the boss gives you a celebration cigar, save it. You probably haven't yet earned the right to smoke a victory cigar. 5. Don't take work home from the office Your home hours are for listening to your family, studying, planning, expanding your interests, and pitching batting practice to your kids. If you always have to take work home you are: (a) not managing your time properly; (b) boring; (c) wasting your precious nonwork hours; and (d) all of the above. A very busy, and very good, advertising executive was always bringing home tons of work. Her elementary-school-age daughter, noting all the extra work her mother felt compelled to do, asked her innocently, "Mom, maybe you belong in a slower group?" It is de rigueur for executives to take work home. But except for the reading of unimportant memos and ancient history (a.k.a. monthly reports), no real work is ever done. Your senior management may note you don't take work home (even though you do bring your briefcase) and decide to give you more projects and responsibility. And that's good. 6.Send handwritten notes Impersonal communication pervades. There is fax mail, e-mail, junk mail, voice mail, instant messaging, instant photos, PINs, ATMs, talking appliances, digitized everything. Greeting cards are prewritten for you. No one composes their own "roses are red, violets are blue" Valentine's Day cards. Even Christmas and holiday cards are electronic. How insincere is an email blitzed Christmas card? And if you don't respond to the leaping, singing reindeer, the card will keep reappearing bugging you to hit "play." Handwritten notes stand out. They are digitalis for the digital world. They will differentiate you, mark you as a person of manners and merit. They are personal, of the gracious past, and never out of style. There are endless occasions that warrant a handwritten note: thank-yous, praise, congratulations, regrets, for your information, thought you'd like to know, your presentation was just great, and your cassoulet was world class. Go to a good stationery store. Order a box of exceptional quality cards and envelopes … with your name on the cards and your address on the envelopes. Keep the box in your desk, and carry some in your briefcase. Send one handwritten note a week … for starters. 7. Always say "yes" to a senior executive request The time management books will tell you this is wrong, that always saying "yes" weakens your control over time. But always say "I can do it" when a top guy asks. Even if he asks you to water the plants in the lobby, do it. Listen carefully to the request. The guy might be suggesting a solution, not stating the core problem. However, what he really wants is the problem solved. Evaluate his solution to see if it fits the need. If not, provide a different solution, and get the real job done. No matter what the request, give him more than he wanted, sooner than expected, and with your own touch of personal innovation. 8. Find and fill the "data gaps" In business when someone says "I think" or "we believe" or "it's my opinion" that means they don't know. Identify what you don't know and what your organization doesn't know. These are "data gaps." Don't be misled by the clever articulation of bright people in the company who only talk to each other and never leave the office. Get the facts. Talk to customers and users. People who know they cannot possibly know everything but are willing to work hard to find the data succeed. 9. Be a credit maker, not a credit taker Give everybody 100 percent credit for the work they do. If you have five people reporting to you and each gets 100 percent, you get 500 percent. That's the way it works. It's like building a house: 100 percent for the guy who puts in the foundation, 100 percent for the roofer, 100 percent for the electrician, and the contractor gets the sum of the parts. Many managers don't understand this. They think if their people look too good, they'll be diminished. They think they have to have some of the credit, especially for the fantastic roof. So they steal it. They tell their boss, other superiors, colleagues, and even the guy who did the work that they were really responsible. The credit taker is insecure, dishonest, and known to all. Even the cleverest credit taker is ultimately found out. He is found out first by the people who work under him. Then, albeit slowly, by the rest of the organization. Give proper credit and you will become known as a credit maker, as somebody who gets things done, as a person to work for. Your people will work very hard, as they know they will be fairly recognized. 10. Look sharp and be sharp A little vanity is good. Look after yourself, and keep an attractive appearance. Stay trim. Get your hair cut properly. Avoid garish and faddish and cheap quality clothes. Maintain a healthy out-doors look. Get rid of the jailhouse pallor. Don't be sickly. Think healthy. Take vitamins. Exercise and eat properly. Recognize unhealthy stress, and find ways to relax and reduce stress. Get an annual physical. Have a bright smile. Brush your teeth, and have fresh breath. Get your teeth fixed, and get braces if you need them. Keep your hair, hands, and fingernails clean. Eliminate dandruff, and avoid heavy cologne. Polish your shoes regularly. Put a fresh flower in your lapel, if you wish. Put a lilt in your step. 11. Become a member of the "shouldn't have club" People who belong to the "should've club" are always saying, "I should've done that"; "I could've done that"; or "I would've done that." The "should've club" is full of nondoers, the risk averse. They never go for it. They are so afraid of losing, they never plan to win. The "should've club" is boring. The members never get cut or scratched. They never miss a shot in the last second. There are no reprimands, and they make no waves. There is not a Derek Jeter or Serena Williams or Lionel Messi in the "should've club." The "shouldn't have club" is the place to be. This is the winners' circle. Each time you admonish yourself with "Gee, I shouldn't have done that" there will be ten other times when the results will prove you should have. No guts, no glory. Be up. And smile. ------------------------------------------------ Amazon.com Review ： Most books about career advancement are either weighty examinations about success in the workplace (e.g., How to Be a Star at Work and Working with Emotional Intelligence) or flippant, humorous takes on surviving the countless inanities of modern work life (e.g., Working Wounded). Jeffrey Fox's book, How to Become CEO: The Rules for Rising to the Top of Any Organization is neither. Instead, Fox presents 75 commonsense rules about successfully conducting your career. Rules like "Know Everybody by Their First Name" and "No Goals No Glory" may seem obvious; others, such as "Don't Take Work Home from the Office" or "Don't Have a Drink with the Gang" may not. Each is accompanied by page or two of succinct and thought-provoking explanation. For example, for rule 27, "Don't Hide an Elephant," Fox writes, "Big problems always surface. If they have been hidden, even unintentionally, the negative fallout is always worse. The 'hiders' always get burned, regardless of complicity. The 'discoverers' always are safe, regardless of complicity." Wise and to the point, How to Become CEO will help just about anybody's career, whether you want to become CEO or not. About the Author Prior to starting Fox & Co. Jeffrey J. Fox worked in senior positions for three high powered consumer and industrial marketing companies. He was Vice President , Marketing, and a Corporate Vice President of Loctite Corp, now Henkel/Loctite. He was Director of Marketing for the wine divisions of The Pillsbury Co. He was the Director of New Products for Heublein, Inc, now Diageo. (All three companies became clients of Fox & Co.) Jeffrey is the winner of Sales & Marketing Management magazine's "Outstanding Marketer Award;" winner of the American Marketing Association's "Outstanding Marketer in Connecticut;" and the National Distributors Association's award as the nation's "Best Industrial Marketer." He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and which is thought to be the most widely taught marketing case in the world. His books have been published in 35 languages. His offices are in Chester, Connecticut.
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