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    《Bran-New + Using Insights and Analogies From Economics, Statistics, Psychology, and Business To Illuminate How The Game Work》Simon Kuper & Stefan Szymanski - SOCCERNOMICS

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    1 month ago oleh trustedplatform

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    RM18

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    This Financial Times bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM79.21. Now here Only at RM18. ‘Compulsive reading’ --Daily Telegraph Using insights and analogies from economics, statistics, psychology, and business to cast a new and entertaining light on how the game works, Soccernomics reveals the often surprisingly counter-intuitive truths about soccer. Fascinating use of statistics to disprove the prevailing social mindset on how football functions, a real easy and enjoyable read. At last, football has its answer to Freakonomics, The Tipping Point and The Undercover Economist. ☞ Why do England lose?” ☞ “Why do Germany & Brazil Win?” ☞ “How have Spain conquered the World?” ☞ "Penalties - what are they good for?" ☞ “What is the price on achieving success and the true cost of failure?” ☞ Does hosting a sports tournament make people happier? ☞ Which country has the most passionate fans? ☞ Is English football racist? ☞ Can football really save lives? These are questions every football fan has asked. Soccernomics (previously published as Why England Lose) answers them. Written with an economist's brain and a football writer's skill, it applies high-powered analytical tools to everyday football topics. Football truly is the world game, followed in over 200 countries by hundreds of millions of people who each pour their heart and soul into supporting their team every week. But now an economist and sportswriter have joined forces to bypass the heart and soul and apply their heads to the game, testing the received wisdom and challenging the assumptions of a sport that is quite literally a matter of life and death for some. Forget what you know about football and prepare to question every aspect of the culture surrounding the Beautiful Game. Soccernomics isn't in the first place about money. It's about looking at data in new ways. It's about revealing counterintuitive truths about football. It explains all manner of things about the game which newspapers just can't see. It all adds up to a new way of looking at football, beyond clichés about "The Magic of the FA Cup", "England's Shock Defeat" and "Newcastle's New South American Star". No training in economics is needed to read Soccernomics but the reader will come out of it with a better understanding not just of football, but of how economists think and what they know. Soccernomics is the fully revised and updated edition of Why England Lose, with new chapters on football finances and the rise of Spain as the pre-eminent team of our times. Using hard fact and statistics to cut through emotive cliché and outmoded thinking, Soccernomics not only sheds light upon football, it illuminates much about the world we live in now. About the Author Simon Kuper's first book, Football Against the Enemy, won the 1994 William Hill Sports Book of the Year prize and is widely acknowledged as one of football's seminal books. Simon writes a weekly sports column in the Financial Times and has previously written football columns for The Times and The Observer. Stefan Szymanski is Professor of Economics and MBA Dean at Cass Business School in London. Stefan has a global reputation and has acted as a consultant to government and to major sports organisations such as the FIA (motor sport), UEFA (football) and the ICC (cricket).

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