This preloved hardcover book is actually in excellent condition and with all pages are undamaged with no significant crease or tears. The original new book is sold at usual price RM 129.36 (Hardcover) Business is built on capturing the market share. But the most successful individuals and organizations know that before they win market share, they must capture the mindshare of their customers – that is, their heads, hearts, trust, and loyalty. “Capture the Mindshare and the Market Share Will Follow” reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to ☞Clarify, ☞Commit, ☞Collaborate, ☞Connect, ☞Communicate, and ☞Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value. You'll learn powerful techniques to: ● Articulate your authentic value in a compelling brand promise ● Confirm credibility to position yourself as the go-to authority in your field ● Align your team's personal brands with the organizational vision ● Master strategies for creating long-term customer loyalty If you need to influence, attract, persuade, lead, or sell, Capture the Mindshare provides a valuable blueprint for building deep and lasting connections. For executives and entrepreneurs, emerging leaders and established stars, this book can help anyone build a cutting-edge brand in a cluttered landscape, create inspired connections with customers, and propel your employees to ever-greater achievements.
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