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《New Book Condition + Hardcover Edition + How Businesses Inspire Creativity And Productivity By Allowing Employees to Pursue Their Own Passions At Work》THE 20% DOCTRINE : How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business

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2 months ago oleh trustedplatform

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This Wall Street Journal bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM98.73 (Hardcover). Now here Only at RM18. Gawker tech-blogger and journalist Ryan Tate reveals how businesses can inspire greater creativity and productivity by allowing their employees to pursue their own passions at work. In other words, Gossip blogger Tate debuts with an account of how companies are innovating by freeing workers to dream up their own side projects. An inspiring exploration of how unorthodox business practices and the freedom to experiment can fuel innovation In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work time is approached within their corporate cultures. The concept of “20% Time” originated at Google, but Tate takes examples from all around the business world—from Yahoo! and Condé Nast to the Thomas Keller Restaurant Group, National Public Radio, Flickr and the Huffington Post—to demonstrate how flexibility and experimentation can revolutionize any business model, including yours. We're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt; others are struggling to survive as digitization and globalization remake their industries. At the same time, the tectonic forces disrupting U.S. corporations—ubiquitous bandwidth and computing power, cheap manufacturing and distribution—have enabled large organizations to foster new innovations and products through experiments that are at once more aggressive and less risky than they would have been twenty years ago. At companies such as Google, employees are encouraged to spend 20% of their work time on projects they're personally interested in. Almost half of Google's new product launches have originated from this policy, including Gmail and AdSense. Now other companies have adopted the concept, providing them a path to innovation and profits at a time of peril and uncertainty and offering employees creative freedom when many are feeling restless. The 20% Doctrine is about goofing off at work, and how that goofing off can drive innovation and profit. Here Ryan Tate examines the origins and implementation of 20% time at Google, then looks at how other organizations such as Flickr, the Huffington Post, and even a school in the Bronx have adapted or reinvented the same overall concept, intentionally and serendipitously. Along the way, he distills a series of common themes and lessons that can help workers initiate successful 20% style projects within their own organizations. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability. “The most innovative companies in America are those that are willing to let employees explore their own pet projects on company time. The 20% Doctrine is a smart, well-written look at this new path to innovation, full of examples that are engaging, thought provoking, and intriguingly diverse.” -- Chris Anderson, Author of "THE LONG TAIL", editor-in-chief of Wired magazine About the Author Ryan Tate is the technology gossip blogger for Gawker.com and a veteran business journalist whose posts are read 2.5 million times by 700,000 people per month. He began his career writing for Upside, the first magazine to focus on the intersection of business and technology. He then went on to write and report for Business 2.0 magazine, the Contra Costa Times, and the San Francisco Business Times. He lives in the San Francisco Bay Area with his wife and two cats.

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Online Pay (Bank Transfer) > Secure > Reserve > Collect/ Mail. C.O.D > Collect only at Subang Jaya SS15 Courtyard or Subang SS15 LRT Station

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Mailing cost or postage charge not included in book price。Add RM5 for Pos Malaysia ordinary registered-parcel mailing service. Books/Magazines sold are not returnable or exchangable or refundable.

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