《New Book Condition + Hardcover Edition + How To Build Business Model With A Social And Moral Conscience》Aron Cramer & Zachary Karabell - SUSTAINABLE EXCELLENCE : The Future of Business in a Fast-Changing World
This International bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM115.98 (Hardcover). Now here Only at RM25. HOW THE WORLD’S MOST INFLUENTIAL COMPANIES ARE BUILDING BUSINESS STRATEGIES THAT TACKLE THE BIGGEST GLOBAL CHALLENGES Today’s business landscape is changing in fundamental ways: ● Natural resources are growing ever more scarce and expensive. ● Technology and changing consumer expectations are making transparency a fact of life. ● The rise of emerging economies creates vast market opportunities for companies—and better living standards for hundreds of millions. Their created concept of “sustainable excellence” refers to an emerging business model in which the business “delivers value for investors, customers, and employees; improves the living standards of its employees and the communities it touches; makes wise use of natural resources; and treats people fairly.” Simply put, it is the model of a business with a social and moral conscience. According to the authors, this concept is not simply a goal for businesses to strive toward, but a bottom line necessity for survival in tomorrow’s business atmosphere. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future. From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, ☞ they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. ☞ They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. ☞ They recount how GE and Google created an innovative partnership that is developing “smart grids” that radically reduce energy use. ☞ And they show how business leaders like Starbucks’ founder and CEO Howard Schultz put sustainable excellence at the center of his company’s business strategy. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business—one that will define both business success and economic vitality in the 21st century. Cramer, the CEO of Business for Social Responsibility, and Karabell define a sustainable business as one that not only delivers value, but also treats people fairly, improves the living standards of its employees and community, and uses natural resources wisely. The authors are well-positioned to speak on the timely topic and, though their voices strike a nice blend between conversation and education, their effort suffers from disorganization and a lack of analysis. Words From Authors : In our book, we argue that sustainable excellence will be the defining feature of successful businesses over the coming quarter-century. The business environment has changed rapidly in the past decade, and these changes have only accelerated since the Great Recession hit two years ago. Businesses today face a world that is more global, resource-constrained, interconnected, and transparent than ever before. This presents unprecedented opportunities for the companies that embrace these changes, and turn them to their — and our — advantage. We see five principles of sustainable excellence, which are crucial ingredients of business strategy to navigate our changing world and deliver prosperity that can, in the literal sense, be sustained. The five principles you’ll read about in our book are: 1. Think big—create business strategies to meet big global challenges: The world is looking for solutions to big questions, like how to shift to low-carbon prosperity, how to keep economic progress going in water-stressed areas, and how to deliver dignified livelihoods for nine billion people by 2050. Sustainability provides an urgent and compelling mission for every company. For creative companies, this presents a wide-open playing field, and it is why companies like GE have made health and the environment core parts of their strategy. IBM is making “smarter cities” a critical foundation of its strategy. And while business cannot—and should not—be the sole answer to our most pressing public needs, we stand a much better chance of tacking them with business as an active and creative partner. 2. Use sustainability to drive innovation: Companies are taking on these challenges is by using sustainability as a “design brief” for its innovation laboratories. Best Buy is experimenting with e-bikes, car charging stations, and home energy management. And new companies like Method are building entire companies around product design principles focused directly on increasing health and decreasing chemical use. These companies, and many others, know that they can grow the top line by thinking about sustainability as a catalyst of growth, not a barrier. 3. Set the right incentives—internally and externally: Companies are economic entities that respond to incentives. Too often, however, these incentives point in the wrong direction. That is starting to change. In the public sphere, business leaders like Jim Rogers of Duke Energy are strongly advocating a price on carbon to speed the transition to a sustainable energy mix. Inside companies, boards are increasingly using sustainability performance as one criterion for executive compensation. 4. Embrace the transparent world, and collaborate: Before the internet era, transparency and collaboration were values: today they are conditions. Companies are surrounded by windows, not walls. Those that have figured this out are poised to zoom ahead. Nike launched the Green Xchange, a web-based platform for open innovation of more sustainable products, where intellectual property is shared widely. Walmart is creating a Sustainability Consortium, a business/civil society/academic collaboration to create models for measuring product sustainability. And thousands of companies now report publicly on their performance on human rights, carbon reduction, and diversity. This will only continue to grow. 5. Make consumers your partners: In the final analysis, much depends on whether we can shift away from a consumption-based economy. Simply put, the planet has insufficient resources to extend US-style consumption across the globe. If we as consumers don’t change our habits, none of this may matter. And for consumers to change habits, companies have to provide alternatives. Companies like Levi Strauss & Co. and Unilever are trying to make this happen, making radical reductions in the resources needed to make their products while guiding consumers with information about how they use products to save money and save energy. We wrote this book because we see a world of possibilities for companies that make the transition to sustainable excellence. Indeed, we believe that in ten years, the principles of sustainable excellence will in fact be, simply, about excellence. And even more, we believe these are principles that have the potential to usher in a period of innovative economic vitality that will raise living standards all across the globe. This thought-provoking book will appeal to readers who enjoyed Thomas Friedman’s books on the economy. Though not altogether an “easy read,” this is not an easy subject. The book does a good job of educating those who are not mired in the business world on this vital new concept of corporate responsibility. It would be definitely recommend it! About the Author ARON CRAMER has been the president and CEO of Business for Social Responsibility since 2004. Since he assumed the helm, the organization has more than doubled in size, with seven offices in the United States, Europe, and Asia. He lives in the San Francisco area. ZACHARY KARABELL received his PhD from Harvard University. He is the author of ten critically acclaimed books, a money manager, and a CNBC contributor. He lives in New York City.
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