《New Book Condition + Hardcover Edition + The Unbeatable Customer Experience (CX) Delivered By Apple Marketing 》Carmine Gallo - THE APPLE EXPERIENCE : Secrets to Building Insanely Great Customer Loyalty
This New York Times bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM89.00(Hardcover). Now here Only at RM28. Reinvent your business to deliver Apple-like customer satisfaction and profit with Apple’s 5 Core Principles. Now in the Palm of Your Hand! Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand’s unparalleled success during one of the most difficult retail environments in decades. The Apple Store has redefined the customer experience. Today Apple Retail boasts the highest profits per square foot of any retailer in the world. It has also served a model—the gold standard—for businesses across a wide variety of categories. Apple Stores earn more money per square foot than any other retailer. At the core of Apple's success and intense customer loyalty, however, aren't just "Insanely Great" products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. The Apple Experience is the first book to lift the curtain behind Apple’s stunning success in the area of customer service and to show anyone how to run any business the Apple way. A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company’s customer-facing employees follow in Apple Stores to engage customers. Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. Carmine Gallo, author of the international bestsellers “The Presentation Secrets of Steve Jobs”and “The Innovation Secrets of Steve Jobs”, spent years researching Apple, interviewing former Apple executives, and also interviewing the founders and leaders of other customer service champions including: ➽ Virgin, ➽ Zappos, ➽ Southwest, ➽ The Ritz-Carlton, ➽ The Four Seasons, ➽ Disney, Starbucks, ➽ BMW, and many others. The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs. It helps retail business leaders serve both internal and external companies, create 'fearless' employees, and develop a 'feedback loop' that benefits everyone at every level. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: ● Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level ● Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell ● Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience The Apple Experience is for anyone who is serious about reimagining the customer experience because, at its core, this experience is not about Apple. It’s about the soul of Apple—its people, and how they are hired, trained, and taught to create wow moments for every customer every time. If you think that excellent customer service is the responsibility of a single department in an organisation, this book is for you. From the hiring process, through the culture all the way to leaders who live & breathe customer service, it is apparent that all business now evolves around making the customer happy. The Apple Experience is a must-read for anyone who wants to improve their business. It's for anyone who wants to live a great life. Gallo's book is fascinating, because it teaches the reader perhaps the most fundamental principle to being great: imbue everything you do with passion. This book, with just over 200 pages, should be on everyone's shelves, because it's the story of one of History's most influential people: Steve Jobs. Regardless of what you think of Apple, the impact it has had on the world is simply undeniable. Well worth the read. "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple About the Author： Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, Success magazine and on CNBC. Learn more about him at www.carminegallo.com.
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