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    《New Book Condition + Hardcover Edition + What's Inside Rupert Murdoch's Brain》Paul R. La Monica - INSIDE RUPERT'S BRAIN

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    3 months ago oleh trustedplatform

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    RM17

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    3 Suka

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    This biography in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM98.66 (Hardcover). Now here Only at RM17. How the world's most powerful media mogul really thinks The life of the world's most famous media mogul is fodder for this third offering in a new series from Portfolio detailing the lives of modern brilliant business thinkers. La Monica, editor at large of CNNMoney.com, follows Rupert Murdoch's climb to News Corp. chairman and CEO, from his early newspaper career in his native Australia through his move to the U.S. and purchase of the New York Post, New York magazine, the Village Voice and Chicago Sun-Times to his creation of the Fox network—with such shows as Married... with Children, The Simpsons and Fox News—and his return to print with the Wall Street Journal. The third book in Portfolio's new series looks at Rupert Murdoch, the controversial chairman and CEO of News Corp. He is the subject of endless gossip, speculation, and criticism, but what really drives his bold (and usually successful) gambles? Based on comments from News Corp. executives and competitors, and interviews with Wall Street analysts, investors, and other media experts, Paul La Monica's book explores some of the most fascinating questions about Murdoch. For instance: ● How did he grow a small Australian newspaper company into a global media empire? ● Why did he challenge the TV establishment with the Fox Network and Fox News Channel—for profits or for deeper reasons? ● Did his obsession with The Wall Street Journal lead him to overpay for Dow Jones? ● How has he dealt with detractors and enemies, including Ted Turner and John Malone? ● Was he smart to acquire MySpace to launch his Internet strategy? ● Why does he still work so hard at age 77 with a net worth of $8.8 billion and nothing to prove? As the CEO of the only truly global media company, Murdoch is a fascinating subject, and the book makes much of his maverick nature, describing his ventures out of his comfort zone such as the purchase of the L.A. Dodgers and experiments with MySpace and Fox Interactive Media, and even his initial excitement and ultimate disappointment with HarperCollins and the sluggish book business. A good book to get an insight into the media mogul's empire. Have to say that the book is pretty unbiased. After a long time have read a book, a sort of a biography, which doesn't try to hero worship or criticize the protagonist. Simple and easy - business reporting kind of writing which would make the reader zip through the book very quickly. A must-read biograpy on leadership for knowledge workers, managers, directors, C-levels, and entrepreneurs.

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    Mailing cost or postage charge not included in book price。Add RM5 for ordinary Pos Malaysia registered-parcel mailing service. Books/Magazines sold are not returnable or exchangable or refundable.

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