《New Book Condition + How To Help Us Learn, Create, And Adapt To New Things That Have Real Value & Dismiss The Rest As Distractions.》Winifred Gallagher - NEW : Understanding Our Need for Novelty and Change
This insightful New York Times bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM75.86. Now here Only at RM15. An exploration of how humans respond to novelty from the New York Times – bestselling author of Rapt ☞ Why are we attuned to the latest headline, diet craze, smartphone, fashion statement? ☞ Why do we relish a change of scene, eye attractive strangers, develop new interests? ☞ How did Homo sapiens survive near-extinction during an environmental crisis 80,000 years ago, while close cousins very like us have died out? ☞ Why is your characteristic reaction to novelty and change the key to your whole personality? ☞ Why do we enjoy inexpensive pleasures, like fresh flowers or great chocolate, more than costly comforts, like cars or appliances? ☞ How can a species genetically geared to engage with novelty cope in a world that increasingly bombards us with it? Follow a crawling baby around and you’ll see that right from the beginning, nothing excites us more than something new and different. Our unique human brains are biologically primed to engage with and even generate novelty, from our ancestors’ first bow and arrow to the latest tablet computer. This “neophilia” has enabled us to thrive in a world of cataclysmic change, but now, we confront an unprecedented deluge of new things, from products to information, which has quadrupled in the past 30 years and shows no sign of slowing. To prevent our great strength from becoming a weakness in today’s fast-paced world, we must re-connect with neophilia’s grand evolutionary purpose: to help us learn, create, and adapt to new things that have real value and dismiss the rest as distractions. In New: Understanding Our Need for Novelty and Change, Winifred Gallagher, acclaimed behavioral science writer and author of Rapt, takes us to the cutting-edge laboratories and ancient archeological sites where scientists explore our special affinity for novelty and change. Although no other species can rival our capacity to explore and experiment with the new, we individuals vary in how we balance the conflicting needs to avoid risk and approach rewards. Most of us are moderate “neophiles,” but some 15 per cent of us are die-hard “neophiliacs,” who have an innate passion for new experiences, and another 15 per cent are cautious “neophobes,” who try to steer clear of them—a 1-5-1 ratio that benefits the group’s well-being. Wherever you sit on the continuum, New shows you how to use this special human gift to navigate more skillfully through our rapidly changing world by focusing on the new things that really matter. As Homo Sapiens, we are hardwired to seek change and adapt. From our very first ancestors on the African continent, through the changes of the earth's and climate cycles, they adapted or faced obliteration. The Neanderthal, our cousins, had large brains and knew how to use tools. However, they were resistant to change and traveled little more than 15 kilometers during their lifetimes. When water dried up or the climate changed, they refused to change with it and died off. Meanwhile, our African ancestors, upon meeting the same challenges, migrated and eventually found themselves on every continent linking each of our human family together with this capacity to seek out new and better for the sake of survival. Today's homo sapiens share the innate desire to survive but no longer need the skills of days of yore (that's a long, long time ago). The author deconstructs the different studies done by sociologists, anthropologists, and psychologists while providing modern day (within the past couple hundred years) examples of neophiles. While the societies consist of approximately 15% neophiles (actively seeking new thrills or change), 15% neophobes (resistant to change), the majority of people lie somewhere in the middle. The author explores the biological, cultural and individual reasons for our places on the continuum. To sum up: it's a fun and quick read, and there's no better introduction to psychology and neuroscience than Winifred Gallagher, who writes clearly and well on her chosen topics. It's a good subject, well covered, well written, and worthwhile. About the Author Winifred Gallagher's books include Rapt: Attention and the Focused Life, House Thinking, Just the Way You Are (a New York Times Notable Book), Working on God, and The Power of Place. She has written for numerous publications, such as Atlantic Monthly, Rolling Stone, and The New York Times. She lives in Manhattan and Dubois, Wyoming.
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