《Preloved Paperback + Exploring Google's Audacious Vision For The Future》Randall Stross - PLANET GOOGLE : One Company's Audacious Plan to Organize Everything We Know
This Wall Street Journal bestseller in paperback edition is a preloved book in good condition and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM64.58. Now here Only at RM13. "In this spellbinding behind-the-scenes look, S tross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review). Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become. In this spellbinding behind-the-scenes look at Google, New York Times columnist Stross ( The Microsoft Way) provides an intimate portrait of the company's massively ambitious aim to organize the world's information. Drawing on extensive interviews with top management and his astonishingly open access to the famed Googleplex, Stross leads readers through Google's evolution from its humble beginnings as the decidedly nonbusiness-oriented brainchild of Stanford Ph.D. students Sergey Brin and Larry Page, through the company's early growing pains and multiple acquisitions, on to its current position as global digital behemoth. Tech lovers will devour the pages of discussion about the Algorithm; business folk will enjoy the accounts of how company after company, including Microsoft and Yahoo, underestimated Google's technology, advertising model and ability to solve problems like scanning library collections; and general readers will find the sheer scale and scope of Google's progress in just a decade astounding. The unfolding narrative of Google's journey reads like a suspense novel. Brin, Page and CEO Eric [Schmidt] battle competitors and struggle to emerge victorious in their quest to index all the information in the world. Stross, a college business professor who writes the New York Times column “Digital Domain,” conveys how, in its overreaching pursuit of growth, Google continues to offer unprecedented access to information while raising questions about copyright and privacy issues. The goal of Google, founded by two engineering graduate students 10 years ago, is to organize and profit from the entirety of the world’s information. With its self-proclaimed “Don’t Be Evil” corporate mantra, Google also plans on unseating archrival Microsoft as king of the hill by introducing “cloud computing,” whereby the Internet becomes the operating system, software, and storage medium, thereby eliminating the need for software upgrades. Google has made its fortune on the unobtrusive text ads that appear to the right of search results, using a complex, self-evolving system called the Algorithm to both match ads to the search parameters and auction those ads to the highest bidder. As the first outsider to receive unfettered access to Google’s headquarters, top management, and company meetings, Stross has provided the most in-depth look at the company to date. The best thing about it is that it's not just a straight chronological account of their history. Rather, Stross separates the book into logical and meaningful chapters, with each one dedicated to a particluar aspect or project that Google is known for. The introduction is the only place where you'll get a pretty broad overview of where the company has come from, where it is, and where it is going. After that, he dives right into the open and closed nature of Google's products. That is followed by a chapter solely about "The Algorithm" that Google's bread and butter, their search engine, uses to crawl the intarwebs. The next few chapters discuss Google's effort to digitize every book ever published, their acquisition of YouTube, how Google Maps came to be, and the evolution of Gmail and the rest of their productivity suite. The last chapter discusses the role of human interaction in Google's products. It's a short read, at only 200 pages, but it's an absolute page turner. Each one of the chapters was a delight to read, to learn about products and services that I use on a daily basis. About the Author Randall Stross is the author of the New York Times column "Digital Domain" and of several books, including The Microsoft Way and eBoys. He lives in Menlo Park, California.
RapidKL SS15 (KJ29) LRT Station
Online Pay (Bank Transfer) > Secure > Reserve > Collect/ Mail. C.O.D > Collect only at Subang Jaya SS15 Courtyard or Subang SS15 LRT Station
Pos & Penghantaran
Mailing cost or postage charge not included in book price。Add RM5 for Pos Malaysia ordinary registered-parcel mailing service. Books/Magazines sold are not returnable or exchangable or refundable.