I found Blue Ocean Shift inspiring and extremely useful. Like the first book, Blue Ocean Shift describes the key principles of this new way of thinking. In addition, it includes great stories of companies, not-for-profit organizations and even governments that have found success by applying the Blue Ocean approach. And importantly, the book is full of practical expert advice on how to implement a Blue Ocean project inside your organization. If you are a manager or entrepreneur considering driving innovation with your team or a consultant interested in bringing the Blue Ocean approach to your clients, this book is the perfect guide for you. For all, this book will inspire you to think differently about the value you can create for yourself, your organization and your customers.