# Highly Recommendec《New Book Condition + Hardcover Edition 》Shel Israel - TWITTERVILLE : How Businesses Can Thrive in the New Global Neighborhoods
This International and New York Times bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM106.88(Hardcover). Now here Only at RM22. Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe. No matter where you’re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you’ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of Twitterville residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: ● Frank Eliason, who used Twitter to reverse Comcast’s blemished customer service reputation ● Bill Fergus, who was on the team at Henry Ford Medical Center during the first “live tweeted” surgery ● Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis ● Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need ● The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) Twitterville features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch. Here’s why: Twitterville offers an outstanding insight, through case studies, into the different ways that individuals and businesses (large and small) have successfully leveraged Twitter. Importantly, even though it seems silly to talk about history when discussing Twitter , this history is important because it shows the growing shifts in social activism and the increasing voice that loosely organized “groups” have gained when using Twitter to respond to marketing campaigns (and missteps) launched by brands. This history also shows that cultural norms – even for a 3 year old social network – continue to radically shift. What was acceptable in 2007 and 2008 (or if not acceptable, at least not visible) is met with criticism and anger in 2009. This isn’t a how-to book. Those looking for a list of top 10 things you can do to increase Twitter followers won’t find such a list in Twitterville. However, those looking to understand how to succeed (or avoid failure) on Twitter will learn much from reading this book. So many social media books are light on examples but full of opinions. Shel Israel has written an incredible book that documents the birth and growth of Twitter in the business community. Shel walks through examples for profitable businesses, non-profit and charitable businesses and even touches on government use of Twitter. As well, he includes remarkable stories of humanity and how Twitter is changing the world we live in. This book is a must read for any social media or marketing professional. About the Author Shel Israel is a social media journalist and public speaker. He has contributed to FastCompany BusinessWeek and the Dow Jones Company. He is the coauthor with Robert Scoble of Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers and author of The Conversational Corporation, a Dow Jones eBook.
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