# Highly Recommended《Bran-New +2016 Hardcover Edition + Future Map For Next Generation of Leadership, Startup, Entrepreneurship and Business Innovation》Steve Case - THE THIRD WAVE : An Entrepreneur’s Vision of the Future
This Highly Acclaimed International Bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM 121.68 (Hardcover). Now here Only at RM30. NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER One of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business—shares a roadmap for how anyone can succeed in a world of rapidly changing technology. Steve Case was on the leading edge of the Internet revolution when he cofounded AOL . He was an entrepreneur in a business that hadn’t even been invented, yet he saw how significantly his efforts could change not only America, but the world. In The Third Wave, Case uses his insights garnered from nearly four decades of working as an innovator, investor, and businessperson to chart a path for future visionaries. In The Third Wave Steve Case predicts that we’re at the dawn of the next technological revolution unlike anything we’ve seen before—the Third Wave of the internet— that will transform the economy and the way we live our lives. Steve Case’s career began when he cofounded America Online (AOL) in 1985. At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success, and there were many near-death experiences and back-to-the-wall pivots. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer Internet traffic in the United States ran through the service. After Case engineered AOL’s merger with Time Warner and he became Chairman of the combined business, Case oversaw the biggest media and communications empire in the world. In The Third Wave, which pays homage to the work of the futurist Alvin Toffler (from whom Case has borrowed the title, and whose work inspired him as a young man), Case takes us behind the scenes of some of the most consequential and riveting business decisions of our time while offering illuminating insights from decades of working as an entrepreneur, an investor, a philanthropist, and an advocate for sensible bipartisan policies. We are entering, as Case explains, a new paradigm called the “Third Wave” of the Internet. The first wave saw AOL and other companies lay the foundation for consumers to connect to the Internet. The second wave saw companies like Google and Facebook build on top of the Internet to create search and social networking capabilities, while apps like Snapchat and Instagram leverage the smartphone revolution. Now, Case argues, we’re entering the Third Wave: a period in which entrepreneurs will vastly transform major “real world” sectors like health, education, transportation, energy, and food—and in the process change the way we live our daily lives. But success in the Third Wave will require a different skill set, and Case outlines the path forward. The Third Wave is part memoir, part manifesto, and part playbook for the future. With passion and clarity, Case explains the ways in which newly emerging technology companies (a growing number of which, he argues, will not be based in Silicon Valley) will have to rethink their relationships with customers, with competitors, and with governments; and offers advice for how entrepreneurs can make winning business decisions and strategies—and how all of us can make sense of this changing digital age. Everyone , entrepreneur, startup out there should grab a copy of The Third Wave: An Entrepreneur’s Vision of the Future by Steve Case and read it. If you don’t know Steve, you’ve probably heard of him. He’s had a remarkably entrepreneurial journey starting with co-founding AOL in the 1980s. While AOL has now been absorbed into Verizon (after having been bought, spun out, and bought again) at its peak around 2000 nearly half of all Internet users in the US accessed the internet via AOL and everyone over the age of 40 knows how to say “You have mail.” This is an important book that I think will stimulate a lot of thinking about the future for any entrepreneur. It also helps understand the potential futures better by reflecting on the past through Steve’s own journey, especially around AOL. The book is really about what Case calls the "Third Wave." For Case, this goes beyond just the Internet-of-Things mentality, and is a movement toward completely digitized products and services. Case talks about digitizing the health and education systems in the United States, and how this will improve service time and efficiency, reduce costs, and create a system that can be analyzed through the collection of data and information. Case's Third Wave consists of more than just entrepreneurship, however, and he offers advice to coming start-ups on what to look out for within this wave, based upon current industry trends and best practices offered through stories on Cases time at AOL and beyond. Case believes that entrepreneurs will need to engage with a number of ideals right from the start-up to be successful. The first is Partnerships. Case examines AOL's past history with partnerships, and the struggles internal politics created within his Time-Warner/AOL merger. This eventually led to a declining and failing AOL, as other services took the helm. Case advocates for smart partnerships, where autonomy and innovation are the key to success. Case decries the difficulty many start-ups have in getting funded - both from private and public groups, due to the fear of risk in the market. Case talks up risky investment opportunities that are handled with care, and come from a deep insider's look at the industry in question. He also advocates for the importance of maintaining relationships within one's industry, which can bring unexpected benefits when future investment opportunities arise, and allow start-up firms to sell their products easier by smoothing the road to investment with known entities (ie. well connected individuals in the industry). The second principle is the most interesting to me: Policy. Case acknowledges the naive conflicts between business and government, which is often more to do with personal conflicts and misunderstanding than anything else. In the Third Wave, the government's of many countries will be struggling to legislate new products and services (think Uber), in order to take advantage of the various positive externalizes new businesses can offer, while maintaining a proper legislative ceiling on potentially dangerous tech and services. This differs from the Wild West feel of the First Wave, where government was much more hands off in the United States. New entrepreneurs have opportunities to work closely with government agencies that will be looking to take advantage of technological innovations, both through R&D, and to innovate. Think about a transportation department which wishes to place chips in roadways to monitor potholes and traffic flow to improve transportation efficiency. The government will play a big role in the Third Wave, according to Case, by being both an investment partner, and a customer. The third principle is perseverance. Case ties this in with his inglorious end at AOL, and his subsequent work with his investment firm Revolution, and work with the US government in the start-up funding field. Case argues that the Third Wave will look different than the First or Second. Tech companies will move away from areas like Silicon Valley to save on costs (real estate, for example) and create new centres all over the US, and the world. Entrepreneurs need to remain vigilant to trends, and to create new ones if possible. Investors may enjoy this move because it may lower the cost of investment if companies exist outside of pricey and established markets, and also improve Returns due to the decreased overhead (and potentially, the desperation of the start-up for funds). However, the Third Wave, in Case's mind, is off to a good start, and investment firms look to apply new techniques that transcend basic return-only mentality. Investment firms are increasingly taking into account the impact their investment will have on a particular industry, as this may be attractive to investors. Case's book is most interesting when he examines policy. He looks at the changing landscape of the US's venture capital market and its start-up environment. He criticizes the lagging US R&D field, as nations around the world seek to capitalize on America's weakness in this area by creating favourable investment climates for start-ups. Tied into this is the US's strict immigration laws, which Case says is seeing talent drain away. The United States is a popular destination for foreign students, which the government welcomes as a cash cow, but then these graduates are often hampered from immigrating to the States, and the potential influx of educated individuals will move on to greener fields. “In the Third Wave, Steve Case has drafted a compelling roadmap for the future – one that can help us make sense of the technological changes reshaping our economy and the world. A fascinating read.” — Sheryl Sandberg, Facebook COO and founder of LeanIn.Org “I've been waiting to read Steve's story and I wasn't disappointed. His business career is straight out of Horatio Alger and carries important lessons for all entrepreneurs.” — Warren Buffett, CEO, Berkshire Hathaway “We are at the beginning of the next industrial revolution where the combination of software and industrial machines is building the foundation for a new wave of innovation. With clarity and passion, Steve provides a manifesto for the future of innovation and entrepreneurship. It's a must read from a visionary leader for entrepreneurs, corporate executives, and anyone trying to succeed during the Third Wave." — Jeff Immelt, Chairman and CEO, GE About the Author Steve Case is one of America’s most accomplished entrepreneurs—a pioneer who made the Internet part of everyday life and orchestrated the largest merger in the history of business between America Online (AOL) and Time Warner. Case’s entrepreneurial career began when he cofounded AOL, which became the top performing company of the 1990s. At its peak, nearly half of Internet users in the United States signed on through AOL. As chairman and CEO of Revolution, a Washington, DC based investment firm he cofounded in 2005, Case partners with visionary entrepreneurs to build businesses such as Zipcar, LivingSocial, Sweetgreen, and many others. Case was the founding chair of the Startup America Partnership—an effort launched at the White House to accelerate high-growth entrepreneurship throughout the nation. A member of the Presidential Ambassadors for Global Entrepreneurship, Case also serves as Chairman of the Case Foundation, which he established with his wife Jean in 1997.
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