# Highly Recommended《Bran-New + 2017 Hardcover Edition + Amazon Chief Data Scientist Shows How Big Data Makes Everyone Richer》Andreas Weigend - DATA FOR THE PEOPLE : How to Make Our Post-privacy Economy Work for You
This Amazon.com and New York Times bestseller in 2017 hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM151.94 (Hardcover). Now here Only at RM38. A long-time chief data scientist at Amazon shows how open data can make everyone, not just corporations, richer Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level, or a potential employer deciding whether we get a job, it is likely that this data will be used against us rather than for us. In Data for the People, Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn't have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it. Big Data is here to stay. Now is the time to find out how we can be empowered by it. In "Data for the People", the author argues that we, as users of the internet, give up not only privacy in exchange for services such as email and online shopping, but that we give up our data which companies use to improve their services, their marketing, and their profits. To that end, he thinks in exchange for privacy and data we should not only get what the internet currently provides us, but that we should be able to see the data we are giving up and have more agency over it. In other words, we are currently getting the short end of this deal and we should demand more information and control over our data. In short, DATA FOR THE PEOPLE, Andreas Weigend challenges the prevailing view about the data you create. Rather than perpetuating a romanticized view of privacy, he argues for an increase in transparency and agency—individuals need to become data literate. Drawing on his work with firms in retail, travel, finance, and healthcare, he proposes six data rights to empower people to make better decisions: ● The right to access your data ● The right to inspect data refineries ● The right to amend data ● The right to blur your data ● The right to experiment with the refineries ● The right to port your data By understanding these rights, individuals will see how both sides—data creators and data companies—stand to benefit from more transparency. Weigend argues that many efforts to opt out of data tracking and collection are not necessarily the best for the individual. We have come to rely on big data services to help us decide which goods and services match our wants and needs; we turn to data companies to help us get from to our desired destination, whether we’re looking for a ride across town or a lifelong romantic partner. Data companies help us make better decisions—but they can only do this if people allow some of their data to be used by the refineries. In exchange, we need tools and mechanisms that allow us to weigh the risks, costs and benefits, with far more latitude to decide exactly how much, with whom, and for what purpose we share our data trails. As Weigend writes: “The more the data companies record about each one of us, the more we exist, the more we can know about ourselves. The real issues are how to ensure that the data companies are as transparent to us as we are to them, and that we have some say in how our data are used. DATA FOR THE PEOPLE explains how we can achieve both of these ends.” With scores of examples from the future of work, education, healthcare, retail, cities and mobility, DATA FOR THE PEOPLE is at once practical and empowering for any individual and important for society at large. Written to guide an era that will be shaped by data rights just as dramatically as civil rights shaped the last one, DATA FOR THE PEOPLE will redefine the balance of power between the individual and the institution. This book dives into other related topics as well and compares ideas in big data with other fields. For example, he talks about being efficient and the concept of a 'burn rate' for privacy. The best written algorithms would allow for many queries of personal data with the least amount of privacy loss. The author ends with Socrates' "Allegory of the Cave." It is imperative that people become knowledgeable about this new economy and its upsides and downsides. About the Author Andreas Weigend is one of the world's foremost experts on the future of big data, social-mobile technologies, and consumer behavior. He teaches at Stanford University, the University of California, Berkeley, and Cheung Kong Graduate School of Business in China. He is the founder and director of the Social Data Lab. He lives in San Francisco, California.
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