# Highly Recommended《Bran-New + 25th Anniversary Edition + Must-Read Timeless And Classic Self-Help Book For Personal Change》Stephen R. Covey - THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE : Powerful Lessons In Personal Change
This timeless classic and international bestseller in 25th Anniversary paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM99.90. Now here Only at RM30. The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen Covey. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls "true north" principles based on a character ethic that he presents as universal and timeless. When Stephen Covey first released The Seven Habits of Highly Effective People, the book became an instant rage because people suddenly got up and took notice that their lives were headed off in the wrong direction; and more than that, they realized that there were so many simple things they could do in order to navigate their life correctly. This book was wonderful education for people, education in how to live life effectively and get closer to the ideal of being a ‘success’ in life. But not everyone understands Stephen Covey’s model fully well, or maybe there are some people who haven’t read it yet. This is definitely true because we still see so much failure all around us. Now, I am not saying that by using Covey’s model, or anyone else’s model for that matter, you can become a sure-shot success, but at least we should have seen many more successes around us already judging by the number of copies the book has sold! So, where is the shortcoming? There are two main problems here, and we are talking only about the people who have read the book already. The first problem is that most people are too lazy to implement the ideals of Stephen Covey in their lives. They consider his masterpiece of a book as a mere coffee-table book or a book that you use for light reading when you are traveling and then forget all about it. They do not realize that this book contains life-changing information. Or, they take the information and do not make the effort to actually utilize it so that it becomes knowledge for them. The second problem is that a lot of people have a myopic view of Covey’s ideals. These are people who are impressed by the book already. If you ask them what the seven habits are, they can rattle them off end to end, but then they miss the larger picture. They do not understand that Covey was trying to tell more than he wrote in words. There are hidden implications in this book, yes, and a lot of people have just failed to see through them. That is what we are trying to do. We are trying to show you how Covey’s book, or rather, his model, was a complete model in itself. There was nothing amiss about it. If you implement it, there should be no aspect of your life that should go untouched. The only thing is that you have to understand these ideals and try to implement them in your life. But, before we barge into that area, it is extremely important to understand what these ideals are. What was the model that was propounded by Stephen Covey in his mega-famous book? We shall begin by trying to understand his model first, and then interpret it in such a way that it pertains to every aspect of our life. Covey defines effectiveness as the balance of obtaining desirable results with caring for that which produces those results. He illustrates this by referring to the fable of the goose that laid the golden eggs. He further claims that effectiveness can be expressed in terms of the P/PC ratio, where P refers to getting desired results and PC is caring for that which produces the results. Covey's best-known book has sold more than 25 million copies worldwide since its first publication. The audio version became the first non-fiction audio-book in U.S. publishing history to sell more than one million copies. Covey argues against what he calls "the personality ethic", that he sees as prevalent in many modern self-help books. He promotes what he labels "the character ethic": aligning one's values with so-called universal and timeless principles. Covey adamantly refuses to conflate principles and values; he sees principles as external natural laws, while values remain internal and subjective. Covey proclaims that values govern people's behavior, but principles ultimately determine the consequences. Covey presents his teachings in a series of habits, manifesting as a progression from dependence through independence on to interdependence. This book first inttoduce the foundational concept of paradigm shift and helps the reader understand that different perspectives exist, i.e. that two people can see the same thing and yet differ with each other. On this premise, it introduces the seven habits in a proper order. Each chapter is dedicated to one of the habits, which are represented by the following imperatives: INDEPENDENCE : The First Three Habits surround moving from dependence to independence (i.e., self-mastery): 1 - Be proactive Change starts from within, and highly effective people make the decision to improve their lives through the things that they can influence rather than by simply reacting to external forces. Talks about the concept of Circle of Influence and Circle of Concern. Work from the center of your influence and constantly work to expand it. Don't sit and wait in a reactive mode, waiting for problems to happen (Circle of Concern) before taking action. 2 - Begin with the end in mind Edit Envision what you want in the future so you can work and plan towards it. Understand how people make decisions in their life. To be effective you need to act based on principles and constantly review your mission statement. Are you - right now - who you want to be? What do I have to say about myself? How do you want to be remembered? If habit 1 advises to change your life to act and be proactive, habit 2 advises that you are the programmer! Grow and stay humble. Develop a principle-centered personal mission statement. Extend the mission statement into long-term goals based on personal principles. 3 - Put first things first Talks about difference between Leadership and Management. Leadership in the outside world begins with personal vision and personal leadership. Spend time doing what fits into your personal mission, observing the proper balance between production and building production capacity. Identify the key roles that you take on in life, and make time for each of them. Talks about what is important and what is urgent. Priority should be given in the following order: Quadrant Ⅰ : Important and Urgent Quadrant Ⅱ : Important and not Urgent Quadrant Ⅲ : Not Important and Urgent Quadrant Ⅳ : Not Important and not Urgent If habit 2 advises that you are the programmer, habit 3 advises: write the program. Become a leader! Keep personal integrity: what you say vs what you do. INTERDEPENDENCE : The next three habits talk about Interdependence (e.g., working with others): 4 - Think win-win Genuine feelings for mutually beneficial solutions or agreements in your relationships. Value and respect people by understanding a "win" for all is ultimately a better long-term resolution than if only one person in the situation had gotten their way. Think Win-Win isn't about being nice, nor is it a quick-fix technique. It is a character-based code for human interaction and collaboration. Seek agreements and relationships that are mutually beneficial. In cases where a "win/win" deal cannot be achieved, accept the fact that agreeing to make "no deal" may be the best alternative. In developing an organizational culture, be sure to reward win/win behavior among employees and avoid inadvertantly rewarding win/lose behavior. 5 - Seek first to understand, then to be understood First seek to understand the other person, and only then try to be understood. Stephen Covey presents this habit as the most important principle of interpersonal relations. Effective listening is not simply echoing what the other person has said through the lens of one's own experience. Rather, it is putting oneself in the perspective of the other person, listening empathically for both feeling and meaning. Use empathetic listening to genuinely understand a person, which compels them to reciprocate the listening and take an open mind to being influenced by you. This creates an atmosphere of caring, and positive problem solving. The Habit 5 is greatly embraced in the Greek philosophy represented by 3 words: 1) Ethos - your personal credibility. It's the trust that you inspire, your Emotional Bank Account. 2) Pathos is the empathic side -- it's the alignment with the emotional trust of another person communication. 3) Logos is the logic -- the reasoning part of the presentation. The order is important: ethos, pathos, logos -- your character, and your relationships, and then the logic of your presentation. 6 - Synergize Combine the strengths of people through positive teamwork, so as to achieve goals that no one could have done alone. Through trustful communication, find ways to leverage individual differences to create a whole that is greater than the sum of the parts. Through mutual trust and understanding, one often can solve conflicts and find a better solution than would have been obtained through either person's own solution. Continual improvement The final habit is that of continuous improvement in both the personal and interpersonal spheres of influence. 7 - Sharpen the Saw Balance and renew your resources, energy, and health to create a sustainable, long-term, effective lifestyle. It primarily emphasizes exercise for physical renewal, good prayer (meditation, yoga, etc.) and good reading for mental renewal. It also mentions service to society for spiritual renewal. Take time out from production to build production capacity through personal renewal of the physical, mental, social/emotional, and spiritual dimensions. Maintain a balance among these dimensions. Covey explains the "Upward Spiral" model in the sharpening the saw section. Through our conscience, along with meaningful and consistent progress, the spiral will result in growth, change, and constant improvement. In essence, one is always attempting to integrate and master the principles outlined in The 7 Habits at progressively higher levels at each iteration. Subsequent development on any habit will render a different experience and you will learn the principles with a deeper understanding. The Upward Spiral model consists of three parts: learn, commit, do. According to Covey, one must be increasingly educating the conscience in order to grow and develop on the upward spiral. The idea of renewal by education will propel one along the path of personal freedom, security, wisdom, and power.
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