# Highly Recommended《Bran-New + 2nd Edition + Best Kept Secret Weapon in W.O.M Sales & Marketing Strategy》George Silverman - THE SECRETS OF WORD-OF-MOUTH MARKETING : How to Trigger Exponential Sales Through Runaway Word of Mouth
This highly effective W.O.M Marketing book in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM78.00. Now here Only at RM25 "In this thorough, useful book, Silverman tells you what matters. Buy it now . . . before your competition does." -- Seth Godin, author, Unleashing the Ideavirus "A fabulous road map to highly effective, very inexpensive marketing." -- Alan Weiss, Ph.D., author, The Ultimate Consultant Nothing moves sales more powerfully than word-of-mouth. This seemingly mysterious, unstoppable force doesn't merely happen by chance, though--and the good news is that you can systematically create a smart, effective word-of-mouth campaign without the gigantic budgets associated with traditional, "old school" marketing efforts--if you know the "Secrets." The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially. Extensively revised to reflect the profound changes in the marketplace, from new attitudes and communication methods, to new ways of relating to increasingly wary Web 2.0 customers, the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to inspire the kind of word of mouth that catches fire and generates revenue. Featuring enlightening case studies and examples, as well as an updated version of the author’s innovative Decision Matrix for identifying potential buyers and determining and crafting the right kind of message, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing the delivery method, harnessing the power of influencers, and measuring results. From how to navigate the latest digital media to what Malcolm Gladwell got wrong, this is still the last word on word-of-mouth. But a lot has changed since the first edition of The Secrets of Word-of-Mouth Marketing introduced the world to the groundbreaking marketing strategy that would come to be looked on as simple common sense. In the world of Web 2.0, social networking, blogs, YouTube, review sites, and more, the only way you can stay ahead of the curve--and prevent overload--is to uncover and understand the secrets behind what makes WOM work. "In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word-of-mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated ""no vested interest"" campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: ● Target the predominate adopter type (innovator, early, middle, late, laggard) ● Create the content--the actual words--needed to accelerate the process ● Identify the sources and delivery mechanisms that will be most persuasive ● Use the wide variety of methods that trigger runaway word of mouth." Less With step-by-step guidance for constructing a word-of-mouth marketing campaign, as well as enlightening case studies and examples, the extensively updated second edition of The Secrets of Word-of-Mouth Marketing shows you how to manage the "New Marketing" methods and connect with increasingly wary Web-savvy customers. You'll learn how to construct the message, choose the right delivery method, and harness the power of influencers and peers. You'll discover how to multiply your sales explosively by crafting different messages to target early, middle, and late-stage adopters; shorten the customer's decision-making cycle; and design a WOM-worthy story that will spark the kind of conversation that will catch fire. No one denies it anymore: The most powerful force in the marketplace is word of mouth. And this influential guide, now brought fully up-to-date, shows you how to unleash the true power of WOM and push your sales into the stratosphere. This book is tremendously helpful with lots of practical advice and explains well why Word of Mouth (WoM) is more relevant today thean ever in an era of information overload. It really shows how advertising isn't the solution to our problems but having a great product and getting people talking about it can make an immense affect on our businesses. Would highly recommend this and to read if you can, as a lot of ideas are similar. But overall I was much happier and engaged reading this book and would recommend it to anyone starting/growing a business. About the Author George Silverman (Nanuet, NY), an acknowledged expert in word-of-mouth marketing, has been designing successful campaigns since 1971. He is founder and CEO of Market Navigation, Inc., a consulting firm specializing in simplifying customers' decision steps through word of mouth.
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