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# Highly Recommended《Bran-New + Breakthrough When Anyone's Anger And Win Their Trust In Crises》WHAT TO SAY WHEN THINGS GET TOUGH : Business Communication Strategies for Winning People over When They're Angry, Worried and Supsicious of Everything

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6 months ago oleh trustedplatform

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RM27

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9 Suka

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Dalam Buku

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This international bestseller in business communication strategy is a paperback edition and it is a bran-new book and still wrapped with new book plastic wrapper. The original new book is sold at usual price RM86.10. Now here Only at RM27. BREAK THROUGH ANYONE'S ANGER AND WIN THEIR TRUST IN CRISES LARGE AND SMALL Leonard S. Greenberger is a partner at one of today's most successful public relations firms. In What to Say When Things Get Tough, this seasoned expert offers verbal and nonverbal skills for handling communication crises in any public forum. What To Say When Things Get Tough, provides communications strategies, skills and techniques that all business professionals can use to win people over when they're angry, worried and suspicious. Published by McGraw-Hill Education, the book draws on many of the firm's real-world experiences to illustrate how to enhance credibility, assess risk, and send the right verbal and non-verbal messages in tough situations. It also provides basic training on how to conduct media interviews and provides a fool-proof model for answering difficult questions. "This book provides a detailed roadmap for anyone who needs to communicate with hostile audiences," said Win Porter, president of the Waste Policy Center and a former assistant administrator for solid waste and emergency response at the U.S. Environmental Protection Agency. "Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself." Greenberger has worked with hundreds of PCG's clients - including senior corporate and non-profit executives and military officers - to prepare them to communicate in tough situations. He is a seasoned veteran of guiding clients through crises where effective communication often makes the difference between success and failure. "I wrote the book because everyone, not just the senior business professionals that PCG works with and trains, can benefit from the skills, strategies and techniques that we apply every day for our clients," Greenberger said. "This book is one of the best guidebooks on the practice of public relations that I have seen." -- Jim Owen, Executive Director, Member Relations, Edison Electric Institute "If you want to learn why PowerPoint is a very poor way to present, why empathy works wonders, how positive messages, eye contact, and the right facial expressions can add up to make you overwhelmingly effective--or not--then this book is for you." -- Ari Weinzweig, cofounder and founding partner, Zingerman's, and author of Zingerman's Guide to Giving Great Service and Zingerman's Guide to Good Leading "Every business professional should have a copy on the shelf and pull it down whenever a tough situation presents itself." -- Win Porter, President, Waste Policy Center, former Assistant Administrator for Solid Waste and Emergency Response, U.S. Environmental Protection Agency About the Author Leonard S. Greenberger is a partner at Potomac Communications Group (PCG) in Washington, D.C., an independently owned public relations firm that specializes in helping clients communicate difficult, complex subjects to laypeople in many industries.

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Perjumpaan

Online Pay (Bank Transfer) > Secure > Reserve > Collect/ Mail. C.O.D > Collect only at Subang Jaya SS15 Courtyard or Subang SS15 LRT Station

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Pos & Penghantaran

Mailing cost or postage charge not included in book price。Add RM5 for Pos Malaysia ordinary registered-parcel mailing service. Books/Magazines sold are not returnable or exchangable or refundable.

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