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    # Highly Recommended《Bran-New + Building The Culture Of Trust, Openness And Flexibility For Today New Organizations》Martin Thomas - LOOSE : The Future of Business Is Letting Go

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    2 months ago oleh trustedplatform

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    RM22

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    This Financial Times bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM87.98. Now here Only at RM22. How more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments The way we do business has to change. Thomas had identified three important developments in modern business society that force us to change : ➽ Growing chaos and complexity ➽ New generations of employees and consumers with new skills and social expectations ➽ New technology (for example social media) But, one of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. The future of business is loose— organizations, management styles, brands, thinking, and communications. For example, ● Google breaks the traditional rules of branding by changing its logo everyday, ● Doritos handed over the premium advertising slot in the Superbowl to a couple of amateur filmmakers, ● and even Pope Benedict XVI has embraced the inclusive "Obama model" of communication with YouTube broadcasts in 27 languages in an attempt to encourage debate. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments. There are limits to being loose, but freedom can exist within a framework. By building on cutting-edge case studies and conversations with the smartest business people from around the globe, LOOSE challenges received wisdom and explains new ways of managing companies, building brands, engaging with customer and marketing products and services. Shaking up the status quo and showing how prevailing business wisdom needs to change, LOOSE will help you change their terms of business, before they are changed for you. About the Author Martin is a freelance marketing consultant, trainer, facilitator, public speaker and writer. He works with a wide variety of brand owners and marketing agencies, providing advice on business, brand and communications planning and the strategic application of social media. He has led award-winning advertising, media, PR and sponsorship teams and has been one of the pioneers of integrated brand and communications planning. His first book, Crowd Surfing, which he co-wrote with David Brain, was published in 2008. Martin is a non-executive director of Sport England and the Commonwealth Games Council for England, and is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and a member of the Marketing Society. He remains hopeful of a first Welsh rugby cap, although recognises that time may be running out. He blogs at www.crowdsurfing.net and tweets at @crowdsurfing

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