# Highly Recommended《Bran-New + Hardcover Edition + 12 Radical & Controversial Investment Rules In New World 》Andy Kessler - EAT PEOPLE : And Other Unapologetic Rules for Game-Changing Entrepreneurs
This New York Times bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM105.01 (Hardcover). Now here Only at RM18. How entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Kessler has interviewed technology billionaires and game changers like Michael Dell and Mark Zuckerberg in an attempt to determine what their success has in common, and combines this empirical data with his own impressive experience for his latest book. Kessler knows his industry, and understands business (though most of his ideas can be found elsewhere). He approaches his subject with an irreverent, cocky attitude that will likely divide readers, and gives advice that comes heavily colored by his own political and philosophical outlook; while he doesn't come right out and say it, he's clearly a fan of Ayn Rand and is quick to accuse environmentalists or anyone concerned over the impact of industry on the planet as both blocking progress and mooching off of the successful. Readers who can move past his derisive ideology will find Kessler's ideas useful. And his big questions will help would-be entrepreneurs figure out if their new idea is good, bad, or revolutionary. Taking risks is the name of the game-but how can you tell a smart bet from a stupid gamble? Andy Kessler has made a career out of seeing the future of business, as an analyst, investment banker, venture capitalist, and hedge fund manager. He evaluated the business potential of the likes of Steve Jobs and Michael Dell before they were Steve Jobs and Michael Dell. His eye for what's next is unparalleled. Now Kessler explains how the world's greatest entrepreneurs don't just start successful companies-they overturn entire industries. He offers twelve surprising and controversial rules for these radical entrepreneurs, such as: ● Eat people: Get rid of worthless jobs to create more wealth for everybody ● Create artificial scarcity for virtual goods ● Trust markets to make better decisions than managers Whether you're at a big corporation or running a small business, you're now an entrepreneur. Will you see change coming and grab on to opportunity or miss the boat? This book does an excellent job at articulating one of the most important concepts today: the difference between making money and making a difference. It's always helpful to have someone else codify what you've been thinking but never really put words to. He urges everyone (businesses, entrepreneurs, employees) to not just be a leach on capitalism (state-sponsored, political monopolies) or another redundant layer on society (middle men), but to do something that creates wealth for yourself and society as a whole. Another original take away was his assertion that, to make ridiculous profits, you need to own a horizontal piece of the puzzle. Gone are the days of the vertical monoliths (companies owning every layer of the product) and here are the days of the horizontal monopoly (companies that only own a piece of a larger product like Intel CPUs, Apple Phones, etc.). All in all a great take on what matters in business today. Very good book that motivates you to start your own company giving you facts and figures about how unsafe it is to grow through the regular employment channels. About the Author Andy Kessler is a former hedge fund manager turned author of Eat People: And Other Unapologetic Rules for Game-Changing Entrepreneurs, How to Kick Ass On Wall Street, and The End of Medicine: How Silicon Valley (and Naked Mice) Will Reboot Your Doctor. Kessler’s book Running Money: Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score was a New York Times Business Bestseller. He regularly writes about technology and markets.
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