# Highly Recommended《Bran-New + Hardcover Edition + A Powerful Guide to Building a Big-Data Culture That Unleashes Talent And Improves Engagement》THE DECODED COMPANY : Know Your Talent Better Than You Know Your Customers
This New York Times bestseller in hardcover edition is a bran-new book and still wrapped with new book pladtic wrapper. The original new book is sold at usual price RM119.11. Now here Only at RM30. THE DECODED COMPANY is the first book about using big data in the workplace, revealing how a growing number of industry-leading companies are decoding employee work data in the same way that Facebook, Netflix, Spotify and other apps decode customer data to personalize, simplify and enhance the user experience. We’re moving from the information era to the data era, according to the masters of “geek-speak” technology forecasting. How technology can be your coach, watch your blind spots, and inspire awesome teams. Let us ask you a deceptively simple question: ➽ What if you understood your people better than you understand your customers? ➽ What if we learned to decode the real story that is embedded in the data trail that follows our people and every project they work on? ➽ What if we put its messages to use—not to get the better of our talent but to get the best from them, to make their jobs better, and to improve the performance of the whole organization? The answers, it turns out, are radically transformative. Target has gotten so good at analyzing their customers’ purchasing behavior that the company can predict what products their shoppers will buy before they even realize they need them. With so much emphasis on customer behavior, most companies still view their internal human resources as interchangeable cogs A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement just like the Great Companies below: ☞ Amazon delights customers with recommendations that are spot on. ☞ Google amazes us by generating answers before we've even finished asking a question. ☞ Facebook curates our uniquely individual newsfeeds. ☞ At home, we choose companies that have figured out how to personalize our news, shopping , entertainment, travel and learning needs. These companies know who we are and what we want. The key to their magic is BIG DATA. Yet at most workplaces, it's still one-size-fits-all policies, processes and tools. Only a handful of companies like Google, Starbucks, and whole Foods have turned their algorithms inward to decode their talents but to empower the best from their people. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience - to increase their engagement, help them learn faster on the job, and figure out which teams they should be on? In this book, Leerom and his colleagues outline the six principles they've used to DECODE WORK and UNLOCK the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn't afraid of radical approaches to get it. Decoded companies apply data superpowers to analyze the data trail that follows employees on their work projects. Rather than treating people as interchangeable resources, Decoded companies use this data to customize the employee experience thereby increasing emotional engagement, speeding-up mastery of new skills, and maximizing their entire team's potential. The result? Increased agility and speed, evidenced-based decision-making, decreased bureaucracy, and the ability to predict problems before they occur. Based in part on authors experience building Klick into a $100m business, and on case studies from a wide range of industries, we argue that the new key to a sustainable competitive advantage is to become a Decoded Company: - talent-centric, - data-driven, - flexible, and fast. They’ll show you how any manager in any size of organization can personalize each employee’s experience, increase emotional engagement, speed up mastery of new skills, and maximize their entire team's potential. You’ll learn about 3 disruptive Decoded principles that will accelerate your management practice into the 21st century: ● Techology As A Coach : Personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. Transform your existing technology into a coach that brings out the best in your people rather than a referee that just yells "offside!". Discover how the technologies that power Amazon, Netflix, Google, and eHarmony can be used to engage, motivate, and train your people. ● Data As A SixSense : Codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision-making superpower. Learn how UPS, 37signals, Bank of America, and Whole Foods give their people decision making superpowers by pairing instincts with analytics to gain a perspective that’s grounded in data but tempered by experience. ● Engineered Ecosystems will prevail over hierachies, reducing bureaucracy, increasing transparency and being wildly inspiring to teams. Discover the simple culture secrets that brought feedback to Salesforce.com, poured the heart into Starbucks’s rebirth, and drive Valve’s incredible $3bn in revenue. Along the way you’ll assess your Decoded Score, assemble your Decoded toolbox that can be easily applied in your organization, and explore new metrics for measuring the technology of human accomplishment. THE DECODED COMPANY also includes self-assessment scorecards, examples from the authors’ own experiences, and experiments to help managers get started decoding their own organizations. It can help companies become centers of gravity, attract and retain the best talent their industries have to offer, and unlock high engagement from them that will exceed expectations. The book is the result of real-world experience and in-depth research, written by some of the most experienced pioneers in the application of this new technology, most of whom are leaders of Klick Health, the world’s largest independent digital health agency. Klick Health CEO Segal and his coauthors intend to change all that with a revolutionary management tool called Genome, a custom-built Intranet suite of tools aimed at managing time, budgets, and people; it replaces e-mail, time sheets, spreadsheets, and memos by harnessing big data and social technologies. This management tool creates what the authors dub a “decoded company,” one that invests in systems that enable it to better understand its employees, increase the agility and speed of decision-making, decrease bureaucracy, and predict problems before they occur. The authors take readers through the processes, providing examples intended to make the vision of a decoded company a reality for business owners. This is a new way to think about managing people - using data to create healthier, happier, more engaged workplaces. It argues that much of how we practice business is still grounded in 20th century thinking (that was mostly devised by men born in the 19th century). It's time for an update. What readers especially liked about the book were the suggestions for how to start doing these new practices at a very micro level - this doesn't have to be complicated and it doesn't have to wait for the entire organization to make the investment in large infrastructure and tools. Managers with a spreadsheet - or even a piece of paper and a pen - can get started and make things better for their team. About the Author Leerom Segal is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, been recognized as a "Top 40 Under 40" by The Globe & Mail, and been named to Profit Magazine's Hall of Fame as the youngest CEO ever to lead a nonprofit company. Aaron Goldstein is the co-founder of Klick and is a Senior Certified Project Manager Professional. Jay Goldman was Head of Marketing at Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O'Reilly Facebook Cookbook, and he has been published in the Harvard Business Review. Rahaf Harfoush is the author of several books including Yes We Did. She was a contributor to the best-selling Wikinomics and Grown Up Digital. She is also a contributor to The Next Web and Mark News.
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