# Highly Recommended《Bran-New + Hardcover Edition + Back To The Fundamental Selling Skills》Tom Hopkins - SELLING IN TOUGH TIMES : Secrets To Selling When No One Is Buying
This International bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM86.02 (Hardcover). Now here Only at RM20. Tough Times can be brought on by any number of factors: ☞ a down economy, ☞ Mother Nature, ☞ shifts in customers' needs, ☞ national tragedy etc The list goes on and on.... These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. The trick to business success is maintaining a positive attitude and enthusiasm for what you do and heeding some simple but extremely effective principles, including: Success Is In Who You Know: working with existing clients to generate new leads for business is crucial to success in a challenging market. Potential new clients don't know where to turn for their need, especially in fields where there has been high turnover. This is where the career sales professional captures market share and thrives during a down cycles. ➽ Retaining (and Rewarding) Customers: Build loyalty in your client base. ➽ Excellent service and consistent follow-up ensures happy customers and ongoing success. ➽ Reducing Sales Resistance: When challenging times arise, many people choose to put off making buying decisions altogether. ➽ When you find a potential client help them overcome their fears in order not only to stay in business, but to thrive. ➽ Converting Clients from the Competition: In slow economic times, getting new clients away from the competition will be an important option for you to consider. Now, in this book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to: ● Mine your client list to generate new leads ● Keep--and reward--your current customers so that they're loyal for life. ● Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. ● Woo clients from your competition with 12 new strategies specially tailored for tough times. Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today. When Times are tough. People are watching their budgets and spending less money, which is challenging for people in sales. In “Selling in Tough Times”, Hopkins reminds salespeople to look at the reasons they went into the field - new situations, new people, and an opportunity for great rewards - in order to stay focused during tough times and motivated to move ahead. However, doing what’s needed doesn’t mean resorting to aggressive sales tactics or putting down the competition. It’s about knowing your product/service, believing in it, and most importantly, listing to your customers or clients. Frankly, I didn’t expect this book to be particularly interesting. I thought there would be some sales good tips that required digging through jargon and theory to get there. I was pleasantly surprised to have it read almost as quickly as a novel. It was very clear, easy to follow, and had practical take-aways for people in all fields. Hopkins gets you thinking about the way you approach customers regardless of your role and stresses the importance of personalized service. We need to talk to customers using their preferred method of communication. Don’t constantly send emails when customers prefer a phone call. And if you’re not really listening to them, you’ll never meet their needs. View your job as serving the needs of people, rather than selling to them, and make sure you provide personal attention. Hopkins refrained from going over-board with the positive self-talk cliches and had a good message about being positive. A negative attitude brings us down and impacts our effectiveness. Hopkins encourages readers to not waste time worrying about the next sale. Some clients simply won’t qualify or need what you’re selling. Learn from it before you approach your next prospect and focus on finding qualified clients. One of his best lines is “Negativity is nothing more than a way to justify being average.” Whether or not you are an independent salesperson or find yourself in another role working for a company, operate like a business and look back at your motivation for getting in your chosen field. If you don’t believe in the product or service you’re promoting, it may be time to consider a career change. But if you find yourself in the right place, but just in a tough time, read and apply his principles. Things will begin to look up for you. Hopkins (How to Master the Art of Selling ) lobbies for a return to basics to maximize sales in an economic downturn. He starts from the very beginning, defining what a selling career entails and detailing the different types of salespeople. He encourages readers to step back and reevaluate their positions in the economy, and to make a plan for when the climate improves. The first step is to save existing business by going the extra mile, making human contact, and initiating loyalty-building campaigns. Hopkins shows how to quickly tell if a client is right for you, reduce sales resistance, woo clients from the competition, and cut costs while continuing to appear successful. Each chapter ends with a short summary to help extract and reinforce key ideas. Part self-help book, part motivational guide, this book provides valuable advice for selling professionals struggling in the current economy as well anyone hoping to emerge from the recession primed for growth.
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