# Highly Recommended《Bran-New + Hardcover Edition + How To Attract And Energize Your Workforce With A Magnetic Culture》Kevin Sheridan - BUILDING A MAGNETIC CULTURE : How to Attract and Retain Top Talent to Create an Engaged, Productive Workforce
This International bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM139.00 (Hardcover). Now here Only at RM35. Building a Magnetic Culture explains what engages and motivates employees and how to create an environment in which employees can thrive. Drawing on years of research and real-world examples from his consulting experience, Sheridan gives you the strategies and tactics you need to transform your company by creating and sustaining a Magnetic Culture. The perils of a disengaged workforce are well known―low productivity, high employee turnover, and failure to meet organization-wide goals. Less well known is what to do about it. How do you create a workforce that is always ready, able, and eager to take the organization to the next level? You have to create a MAGNETIC CULTURE. As CEO of leading employee survey and HR consulting firm HR Solutions, Inc., Kevin Sheridan knows how it’s done―and in Building a Magnetic Culture, he shares all his secrets. Kevin Sheridan argues convincingly that employees in any industry or job can be motivated and engaged in the right environment and organizational culture. He describes, for example, the attitude of the waste management workers of Minneapolis. As Sheridan notes, picking up trash along city streets is a task sometimes given to prison inmates. And yet Minneapolis has a dedicated group of city workers who are happy to do that job. One reason is that Minneapolis is consistently rated among the cleanest cities in the world. In other words, these workers know that they help make their city a great place to live. There is also great flexibility and independence in the job. As Sheridan explains, "Staff members have the autonomy to do what needs to be done, and go home when they are finished. This freedom motivates employees to work hard so they can end their shifts early and have a more positive work/life balance." Building a Magnetic Culture explains what engages and motivates employees and how to create an environment in which employees can thrive. Drawing on years of research and real-world examples from his consulting experience, Sheridan gives you the strategies and tactics you need to transform your company by creating and sustaining a Magnetic Culture. Providing benchmarking and best practices, as well as interviews with executives and HR professionals at companies that boast the highest levels of employee engagement, Sheridan outlines an easy-to-follow plan that: ● Attracts the most talented people―and retains them ● Makes employees feel they are part of the value that their organization creates ● Increases Employee Engagement and drives productivity ● Boosts creativity and problem solving According to HR Solutions’ own employee survey results, actively engaged employees show four times more satisfaction in their work and are four times less likely to leave than disengaged employees are. Is there a reason not to make building a Magnetic Culture your top priority? Simply put, organizations that place a high value on actively cultivating a culture of engagement stand apart from their competition and enjoy superior business results. While motivated and engaged employees can be found in any job, no matter how difficult, Sheridan’s survey data demonstrates that less than 30 percent of employees are engaged in their work. As much as 13 percent of employees are actively disengaged, openly showing disdain for their jobs and their bosses, and behaving in destructive ways. And the majority of employees (60 percent) are what Sheridan calls "ambivalent employees" — basically, employees who don’t care. These employees, he writes, won’t go the extra mile, won’t volunteer for extra assignment, display low energy and lackluster performance, and just focus on "getting by." In Building a Magnetic Culture, Sheridan offers specific guidelines on how to keep employees engaged. The first priority is to reject the notion that engagement is the full responsibility of the employer. "All too regularly, people have relied solely on their employer to keep them engaged in the workplace instead of taking any ownership of their own engagement," writes Sheridan. "With this mentality, employees think their employer is holding all of the cards, and if they do not like what they are dealt, there is nothing they can do to improve the situation." Both employers and employees are guilty of having this "lopsided" view of employee engagement, he writes. Engaging employees requires a "shared ownership" approach, Sheridan argues. In Building a Magnetic Culture, he offers eight steps for shared ownership that begin with teaching the concept of engagement. Although it may seem obvious to experienced professionals, many employees must be taught what engagement means and why it’s important. Employers must also help employees understand their engagement level, and ask employees to brainstorm on how to raise that engagement level. Employees and managers can then meet to discuss how to support each other to increase engagement, and later develop specific action plans on which employers must follow through and assess progress. Building a Magnetic Culture includes chapters on recruitment, industry differences in challenges to engagement, the importance of diversity and an overview of recent engagement trends. Sheridan also lists the top 10 engagement drivers — from compensation and the abilities of direct supervisors to the availability of resources to perform the job effectively. Building a Magnetic Culture is a well-written manual on an issue vital to any organization’s success. Anyone who is even considering running a company should read this book. Great research-backed stats, easily digestible case studies and anecdotes, and he lays out those many tiny things you probably have never thought about but which contribute a lot to your office culture and, ultimately, to your bottom line. About the Author Kevin Sheridan is Chief Engagement Officer (CEO) and Chief Consultant of HR Solutions, Inc., a Human Capital Management Consulting Firm specializing in Employee Engagement Survey and Exit Survey design, implementation, analysis, and results. Sheridan has extensive experience in the field, having cofounded three successful survey-related organizations.
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