# Highly Recommended《Bran-New + Hardcover Edition + How To Combat Flat Sales, Capture New Markets, And Drive Innovation》Andrea Kates - FIND YOUR NEXT : Using the Business Genome to Find Your Company's Next Competitive Edge
This International and New York Times bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM129.15 (Hardcover). Now here Only at RM36. THE NEXT BIG THING IN BUSINESS INNOVATION―FROM THE NEXT GENERATION’S BRAND WHISPERER What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)? If you’re a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. In the field of business, what works for one company won’t necessarily work for another. Even if you’re armed with a well thought out business plan, success is far from guaranteed. While that might sound depressing, Find Your Next, a book written by Andrea Kates, creator of the Business Genome Approach and consultant to many a fine company, gives us all hope. Find Your Next is a book about business processes. Yet not processes in the way we’ve come to know them. Kates’ book provides a blueprint for mapping out our ideas and hunches, from just that, through to executing them with success. But thanks to the new science of the Business Genome® process, you’ll be surprised to see how many businesses share a similar “genetic” structure. And by understanding what works and what doesn’t for your business’s genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your company’s future. The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company. Business Genome project creator Andrea Kates calls it Find Your Next―a field-tested, customized blueprint for mapping out your business DNA in four powerful steps: ① Sort through your options and assess your hunches : where you explore and assess all the ideas floating around in your mind. ② Match your genome to other successful business models : you go out of your comfort zone by looking at successful models in other industries and see how you can ‘match’ them to yours. ③ Hybridize your company by grafting new ideas with proven successes : in this stage you take the successful models you’ve discovered (often from other industries) and while remaining true to your brand – graft the new ideas to your company. ④ Adapt and thrive by breaking old habits and starting new trends: here you need to go beyond the accepted by tearing down old habits and standards to become a leader and create new trends. This high-impact, transformative guide walks you through every step of the process, combining intuition and experience with statistical data and fascinating case studies. You’ll learn how two unrelated businesses―Hyatt Hotels and Sharp HealthCare―discovered untapped opportunities in their customer experience. You’ll read how General Motors and OnStar hit the jackpot by examining something that wasn’t there. You’ll find in-depth interviews with GE’s Mark Vachon, IndieGoGo’s Danae Ringelmann, P.F. Chang’s Rick Federico, and other leaders of innovation. And you’ll learn how to crack the genetic code behind the six essential building blocks of business― ➽ product and service innovation; ➽ customer impact; ➽ talent, leadership, and culture; ➽process design; ➽ trendability; ➽ and secret sauce. Once you unlock the secret of your company’s DNA, you can evolve your strategy, build your future, and find your next. About the Author Andrea Kates created the Business Genome approach to synthesize the insights she acquired during 15 years as the leader of more than 250 strategy initiatives for global corporations as well as entrepreneurs. Her client list includes Hewlett-Packard, Royal Dutch Shell (Asia-Pacific), JPMorgan Chase, Brinker International, Humana, KPMG, and the Houston Texans (NFL).
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