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# Highly Recommended《Bran-New + Hardcover Edition + How To Create A Powerful Brand Magnet That Draws Customers To You.》 Bruce Turkel - ALL ABOUT THEM : Grow Your Business by Focusing on Others

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4 months ago oleh trustedplatform

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RM32

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2 Suka

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This New York Times bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM118.39 (Hardcover). Now here Only at RM32. What discernable difference can you harness to improve your career, increase your sales, and build your business? For anyone looking to boost their personal brands and see their fortunes flourish, All AboutThem answers those questions. Successful relationship marketers know that business is about people. It is about building relationships with customers, with employees, and with other key stakeholders. To succeed in business requires a mentality to focus on them and their needs, not just focus on what you want. Believe it or not, the key to your greatest success is not about you. The key to your greatest success is about what your customers feel about you and your business. All About Them is all about how to create your real success by concentrating on your customer. That's why the most profitable companies, the most powerful politicians, and the most successful salespeople live by three powerful words because they know that when they focus on their customers instead of themselves their businesses flourish. Turkel strongly believes that companies which understand, and best connect with, the emotional needs of customers will gain a huge competitive advantage. Branding expert Bruce Turkel has helped create some of the world's most compelling brands,including Miami Tourism, Discovery Channel, and Bacardi, by putting this mantrainto effect. In All AboutThem, he shows readers how to use this simple but extremely powerful technique in our technology-driven, hyper-connected culture. All About Them will show you exactly how to use this simple but extremely powerful influence technique to: ● Find the one captivating component that sets your brand apart, ● Build your own competetive, compelling brand, ● Attract your best customers and potential customers, and ● Compel them to buy. Turkel explores the power of storytelling (and story-selling); brand authenticity and transparency; the difference between content and context; and more. Owning and promoting your very own All About Them positioning gives you access to opportunities you never thought possible andmay never have discovered on your own. When your brand resonates with your intended publics, it fires people's imaginations and encourages them to figure out ways to promote your brand and your business because it's good for them too. That's the pure power of this three-word mantra. All About Them cuts through the clutter and immediately tells your listeners that what you are saying is important tothem. As Turkel reveals, All About Them gets right to the heart of what matters to consumers: their own self-interests. About the Author In 1983, Bruce founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.

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