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# Highly Recommended《Bran-New + Hardcover Edition + How To Transform Ideas & Vision Into Real Innovation and Reality》Mark Payne - HOW TO KILL A UNICORN : How the World's Hottest Innovation Factory Builds Bold Ideas that Make It to Market

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9 months ago oleh trustedplatform

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RM33

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10 Suka

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Dalam Buku

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This International bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM124.95 (Hardcover). Now here Only at RM33. A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges. The three key points from this book were: ➽ To innovate, ensure you have a diverse,collaborative group of people who are willing to debate. ➽ Mix magic people with money people ➽ Be sure to put the HOW in the WOW. The examples used in this book to capture innovation in practice didn't blow me away, but the principles were straight forward and I'd recommend the book to anyone keen to reflect on whether the processes that they facilitate in the workplace to foster innovation could be improved. About the Author Mark Payne is the cofounder, president, and head of Idea Development for Fahrenheit 212, today's hottest innovation consultancy firm. Known for ideas that transform business markets, the company works with many of the biggest and most prominent companies in America. The firm is based in New York City.

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