# Highly Recommended《Bran-New + Hardcover Edition + Managing For Result During Economic Crisis.》Geoff Colvin - THE UPSIDE OF THE DOWNTURN : Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath
This New York Times & The Financial Times bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM97.40 (Hardcover). Now here Only at RM27. Never waste a crisis. From best-selling author and acclaimed journalist Geoff Colvin, this is a guide for managing through the recession that shows how companies can use it as an opportunity to restructure, reinvent and reimagine their business. Some businesses - and some people - will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America's most respected business journalists, says even the scariest recession has an upside. The best managers know conventional thinking won't help them win in these tough times. They're taking smart, practical steps that will not only keep them strong, but will also distance them from the pack for years to come. The dozens of top-performing leaders Colvin interviewed reject the common view that slashing costs and firing employees are all that matter. They see the recession as a rich opportunity to reinvent their organizations and lay the groundwork for future growth. Colvin's ten solidly grounded strategies will increase your company's competitiveness and build its long-term value. A sample: ● Reset priorities. Easy to say, harder to do. Pursuing the lofty goals set in good times can be disastrous now. ● Reevaluate people and steal some good ones. Mass layoffs are a tempting way to cut costs, but great companies often find smarter alternatives. And if your competitors are dumb enough to fire their best people, grab them. ● Keep investing in the core. Trim the fat from your budgets but not the muscle. The best companies actually increase some spending in a recession, funding the areas that make them unique and valuable. ● Don't rush to cut prices. Many companies assume they must - yet the long-term damage often outweighs the short-term boost. Colvin shows how these strategies really work, using examples of major companies that have applied them with inspiring results. The Great Recession is rich with possibilities. Some businesses and people will emerge stronger and ahead of the game. Others will weaken and fade. Geoff Colvin shows you how and why. As Senior Editor-at-Large for FORTUNE, Colvin has had a front row seat to this recession. As we come out of the downturn we are entering a "new normal." Life will be different moving forward and the first step is to reset priorities to help minimize stress. Stress hijack's the brain's ability to work. Overstressed decision makers are bad decision makers. So, reset priorities, both for you and for the people who are looking to you for guidance and direction. Several counter-intuitive management strategies include the following: ➽ A downturn is a great time to develop and train. Many people who perform information-based work will have to get dramatically better in order to be worth what they cost. Upgrading your skills will give you and your company a competitive advantage as the market improves. ➽ Less enlightened firms slash research & development (R&D) which damages growth prospects when the economy picks up steam. How much are you personally spending on R&D during the downturn in order to prepare for growth opportunities right around the corner? ➽ You are in the best position to raise prices (earn more money) if what you offer is both unique and necessary. Use the downturn to position your company, and yourself, according to this Pricing Power Matrix. Colvin offers additional thoughts on operational discipline, changing customer values, green initiatives, and much more. These observations can best be summarized in one simple statement: "Focus intensely on a few clear goals." You can't hope for progress without being clear about the measurements that matter. About the Author GEOFF COLVIN, Fortune's senior editor at large, writes its popular column "Value Driven." He lectures widely and is the regular lead moderator for the Fortune Global Forum. He also offers daily business commentary on the CBS Radio Network. His first book, Talent Is Overrated, earned international acclaim and was a Wall Street Journal, BusinessWeek, and New York Times business bestseller.
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