# Highly Recommended《Bran New + Hardcover Edition + People Are Always More Important Than Profit》Dale Partridge - PEOPLE OVER PROFIT : Break the System, Live with Purpose, Be More Successful
This WALL STREET JOURNAL & USA TODAY BESTSELLER in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM107.58 (Hardcover). Now here Only at RM33. Critical Question: What if valuing people over profit was actually more profitable? Serial entrepreneur and business visionary Dale Partridge reveals seven core beliefs that create success by putting people first. Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models. As the American marketplace becomes increasingly socially aware, businesses of all sizes are finding that profit-before-people thinking is not only antiquated--it's a liability. Socially responsible business and treating employees well is no longer fringe, no longer novel, and no longer optional. Dale Partridge, founder of Sevenly, is living proof that new, socially conscious business models are not only imminent but also surprisingly profitable. In People Over Profit, he distills years of personal experience and market research into the seven core beliefs shared by consumers, starters, and business leaders who are breaking the old profit-first cycle and crushing it in the marketplace by doing good. Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace. He believes they are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit. Hopeful and visionary by turns, People Over Profit marks a path for creating and sustaining the equitable world that today's consumer demands. This book provides the practical and the real, the what and the how, and the most importantly, the heart required to fuel the new marketplace revolution--the revolution your world, your conscience, and your business need you to join. Companies naturally go through the phases of honesty, efficiency, deception, & redemption. If you're watchful you can stay in the honesty or efficiency area. If you look at any company that has lasted multiple generations you'll likely see that they've both been a force of good in the world and a force of bad. If a company is fortunate to last long enough they'll transform through seasons of honesty, efficiency, deception, & redemption. A process where they care about people over profit to a process where they care about profit over people. If you look at any company that has lasted multiple generations you'll likely see that they've both been a force of good in the world and a force of bad. If a company is fortunate to last long enough they'll transform through seasons of honesty, efficiency, deception, & redemption. A process where they care about people over profit to a process where they care about profit over people. For Example: Ford Motor company was founded in 1903. ➽ Honest Era. In a time before unions where workers worked 80-90 hours per week. They pioneered the 40 hour work week & the 2 day weekend. ➽ Efficient Era. By 1955 they valued their workers & customers but they started focusing on volume & efficiency. ➽ Deceptive Era. By 1971 they released the Pinto. A car notorious for it's flawed design that would sometimes cause it to explode during a read end collision. The executive team chose to leave the cars on the road assuming they'd pay less in legal fees (51 million) than it would take to redesign the rear end (121 million). Even though it would cause more deaths they went with the cheaper option. ➽ Apologetic Era. By the 1990s public perception was low. In 2009 when other car companies were getting payouts from the government they opted out. They instead released a series of ads highlighting their effort to do it without the bailout money. ➽ They are now in a time of redemption. Conscious Capitalism, aka global good, is a movement where people buy things to help the world. Companies like Southwest, Trader Joes, Ben & Jerry's, Whole Foods, Warby Parker, & Tom's Shoes. After introducing the cycles a business tends to go through, he reveals 7 key characteristics a business needs to embody in order to break those cycles and find consistent success. Then Dale reminds us to do good, both in business and in life, considering the world and all who live in it as we make our daily choices. Clear, concise, and powerful. People over profits continues to propel the message that organizations can do well by doing good. Many companies have found that years of putting profit first has led to declining market share and decreased profits resulting in leaders needing to take a step back and put people first again. Dale's book is a must read for any leader. About the Author Dale Partridge is a social entrepreneur and founder of Sevenly.org and StartupCamp.com. Described as “a mind who feels the trends before market,” Partridge teaches leaders and organizations how to position their brand, love their people, and develop profitable corporate social responsibility programs. He's a renowned expert on branding, consumer psychology, and marketplace trends. He is an avid speaker and has been featured in various business publications and on national networks including the cover of Entrepreneur magazine, Fox News, NBC, Inc. magazine, Mashable, MSN Money, Forbes, and the Los Angeles Times. Dale lives with his family in Bend, Oregon.
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