# Highly Recommended《Bran-New + Hardcover Edition + Success Is All About Connections》RED THREAD THINKING : Weaving Together Connections For Brilliant Ideas And Profitable Innovation
This New York Times & The Wall Street Journal bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM134.40. Now here Only at RM35. Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation demonstrates for the first time how to uncover new connections among observations, experiences, facts, and feelings you didn’t realize were linked, to generate brilliant insights and successful, money-making innovations. Debra Kaye shares how to nurture your rich capacity for insight, develop inventive solutions, build mass advantage, and help your innovative business explode. You are able to create products and services your consumers can't pass up--without the high cost of development Red Thread Thinking can sharpen your original-thinking skills, get you through writer’s block, or assist in solving office problems you’re grappling with – preparing a talk, pitching a project to your colleagues and boss, or managing staff in a new and more productive way. Red Thread Thinking can become a way of life, a natural part of how you see the world, ask questions, approach new information, and achieve success. "A must read for entrepreneurs hoping to take their ideas from fuzzy to firm." -- Susan Cain, New York Times bestselling author of Quiet: The Power of Introverts in a World That Can't Stop Talking Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights. Debra Kaye did an excellent job explaining a process of innovation that can really be used by anyone who has thought about turning their ideas into viable businesses. Her core message, is that innovation is not reserved for a few special people or people of a certain age or economic class. Kaye makes a convincing argument for our individual power to develop our ideas to bring value to consumers, jobs to workers, and profit for our businesses – no matter who we are, where we live, or what life stage we’re in. In Red Thread Thinking, Kaye shows you how to weave originality from disparate information and turn it into a product or service that can shake up the marketplace--and your business. What sets Red Thread Thinking apart from other books is that it reveals exactly how to identify and understand hidden cultural codes and shifts in consumer perceptions that speak to emerging and existing markets and, as a result, catapult fresh products to iconic status. The theme of the book is based on an Oriental legend, a powerful metaphor for the way in which the right connections can lead to brilliant insights and ultimately result in commercially viable innovations. The tale begins with an elderly god who lives on the moon. Each evening he goes out, taking a huge bag and a great book with him. In the bag are red threads, the ties between those who will find each other in this life. The god’s mission is to link these threads to all the people who will connect in this life in one way or another. "An invisible red thread connects those destined to meet, regardless of time, place or circumstance. The thread may stretch or tangle, but never break.” Just as people are destined to meet and connect, so too the best innovations result from unexpected affinities and relationships among history, technology, culture, behavior, needs and emotions. Their destiny to meet and bond is within our reach. These red threads of innovation are the connecting strands of relationships woven of knowledge, memories and insights that together create a multi-textured fabric of seamless inter-connectivity A mold-breaking system, Red Thread Thinking sharpens your innovation skills and can assist in problem solving, whether preparing a talk, pitching a project to your colleagues and boss, managing staff in a more productive way, or taking business to a new level. The book describes five red threads that we can use to create smart and practical innovations for everyday living. Anyone can develop a knack for this five-thread approach. By weaving together unexpected threads, we become better at tapping into our own broad capacity to get past fixed ideas and assumptions in order to truly think outside of predetermined boxes – and that’s the ultimate business weapon. Examine the 5 ways of Red Thread Thinking: ● Red Thread One: "Innovation--It's All in Your Head"--We can fire up our brains to become better at observing and interpreting what we see around us ● Red Thread Two: "Everything Old is New"--Take a fresh look at the past to gain remarkable advantage ● Red Thread Three: "People: The Strangest Animals in the Zoo"--Know what makes your market tick, and you'll know what makes them spend ● Red Thread Four: "What You See Is What You Get"--Learn how to create an entirely new and accessible "language" to make your product stand out and be universally understood ● Red Thread Five: "The Force of Passion"--Persevere, review, and refine your ideas without compromising your integrity or core beliefs. Red Thread Thinking teaches you to activate your own knowledge and resources to make better connections, have more and superior insights, and apply history as a valuable source for future-leaning innovation --without the need for high-cost development. This is not a do-it-yourself manual for innovation. Instead, consultant Kaye shares her distinctive process for discovering inventions for profit. The thinking she shares is pure marketing-research driven. Her points are fascinating but not necessarily easy to replicate by every wannabe inventor. Brainstorming, she says, is pretty much a waste of time and energy unless you start by listing wrong or misguided ideas. Failures can make for later successes. Most important are her anecdotes of success: the Togo hands-free baby carrier, invented by a Peace Corps nurse serving in Africa, and the rejuvenation of Gatorade by positioning it as an after-workout beverage. Genius is indeed one-percent inspiration. This is the book for the person who has gone off track at any point along the innovation or any problem-solving process – including those who have an idea but haven’t even written it down yet to someone who has made it to the prototype stage but has become frustrated and derailed by a seemingly disappointing result. Keep going, says Kaye, and then there are so many tools by which to do this. Whatever stage you’re at, Red Thread Thinking keeps you moving forward because it provides a holistic way of looking at ideas, at life in fact, that emphasizes improvement and advancement. I can’t think of anyone who can’t use that kind of information. In short, you’ll learn to… ➽ Activate your own knowledge and information base to innovate ➽ Discern what good insights are and begin to have more and better ones. ➽ Access your innovative powers – at any age or stage – by firing up your neurons to increase your capacity to make connections that lead to good ideas. ➽ Use history as a valuable source for future-leaning innovation. ➽ Demystify trends as traps that tie innovators up in a vicious me-too cycle. ➽ Mine existing consumer behaviors for successful innovation; ingrained habits are difficult to change without substantial investment; why not tap into them instead and help your innovation explode ➽ Understand how culture and deeply embedded societal traits are spring-loaded to create mass advantage for you. Observing culture without understanding is diagnosing a symptom rather than curing the disease. About the Author Debra Kaye is a global innovation and trends expert specializing in brand strategy and innovation for consumer businesses. As such, she’s has helped define new areas of opportunity for a wide range of multi-nationals, including Apple, Colgate, Mars, McDonald’s, American Express, Johnson & Johnson, L’Oreal, and Groupe Danone and many more Following an extensive career in Europe, Debra is a founding partner and CEO at innovation consultancy Lucule in New York. BDDP/Mancebo•Kaye, the marketing services company she founded, was named #1 in Spain for strategic thinking and #3 for creativity by Ballester research while Debra was named “Female Entrepreneur of the Year” by Spain’s Tribuna Económica. As CEO of TBWA/Italy, Debra oversaw significant client engagements for Apple, Pernod Ricard, Bieirsdorf, and Nissan. A featured commentator on American Public Radio’s “Marketplace”, and frequent contributor to Fast Company, Debra’s a sought after speaker at events such as South by Southwest. She is also a board member of Count Me In, an organization dedicated to helping women-owned businesses grow and prosper. Debra’s new book, Red Thread Thinking (McGraw Hill, March, 2013, Ed.), appears this month. Debra holds very strong opinions about what does and doesn’t work in innovation based on her years of experience around the world. For starters, she believes everyone can innovate, as in her view, it’s a skill that can be learned, and indeed, honed with practice. She speaks passionately about how and where each of us can source the new ideas that lead to insights that ultimately lead to meaningful innovation. Debra also has a well-informed ad structured approach to the study of consumer behavior; particularly the cultural underpinnings of why we all do what we do – whether we know it or not.
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