# Highly Recommended《Bran-New + Hardcover Edition + The New Age of Web 3.0 Viral Marketing Business Strategy Model》Tom Hayes - JUMP POINT: How Network Culture is Revolutionizing Business
This International Bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM111.34 (Hardcover). Now here Only at RM30. “This is the Tipping Point for geeks.”-Guy Kawasaki How to plug into the nonstop global economy of billion-selling products and trillion-dollar markets "We are crossing the threshold into an astonishing, frightening, and, in many ways, unprecedented era in human history. And even for those of us in the West who have become accustomed to rapid change, this future is coming toward us at a breathtaking, even disorientating, speed." The Web 3.0 world of “pandemic economics” is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment. Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 21st Cantury and beyond it, bringing with it virulent market trends. Hayes also writes about how we are getting ready to experience a cultural change every bit as profound as the Industrial Revolution. He argues that as the 3 billionth person gets online sometime in 2011, it will shift the dynamic of how we interact as businesses and consumers (i'm not sure about that but that is a minor personal detail. We get to 5 billion by 2015. The mind boggles as he starts outlining the interactions and consequences. But he also states that the transitions encountered by our grandparents were of even a bigger size. Have you ever wonder what the interaction between business and consumers will be like in the not-too-distant future? Author Tom Hayes thinks we're in the first steps of a massive cultural change, as fundamental as The Industrial Revolution. Inter-connectivity. You can see it beginning now with the success of social networking sites, and retailer websites like this one that allow for user reviews. A major hallmark of the future will be a battle for the consumer's attention, with the winner going to those businesses whom the consumer trusts. (Out with TV pitchmen and in with friends' recommendations.) Those businesses that allow consumers to mashup their own products will leave behind those that insist on strict intellectual property rights. You can see a lot where the future is going by just looking around, by extrapolating trends, but Hayes puts it all together into a cohesive whole. This is a must-read book for anyone, businessperson or consumer, who wants to understand where society is going. And Hayes thinks we'll be there soon -- predicting 2020 as the point where there'll be 5 billion people world-wide connected to the Internet. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines： ● The implications of collaborative behavior on the global market ● The human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites ● How to act on and react to real-time external events ● The pitfalls of “response latency,” and why too much information can kill a company ● How to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics “Ignore this book at your peril. Tom Hayes has seen the future of business-and it is both scary and exhilarating.” --Michael S. Malone, ABCNews.com Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth. About the Author Tom Hayes has been called a “tastemaker for the new net generation,” and a marketing maverick. A veteran of Silicon Valley, his career includes executive positions at HP, Applied Materials, AMD, and telecom software leader Enea. Tom was the founding CEO and Chairman of Joint Venture: Silicon Valley. Fast Company magazine called him “a model citizen for the 21st Century” for his many efforts to promote good corporate citizenship among high tech companies. His blog, Tombomb.com, is a popular and often-quoted commentary on the world of Web 2.0 and beyond. Visit jumppointbook.com.
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