# Highly Recommended《Bran-New + Hardcover Edition + The "Think Different" Approach & 7 Principles To Innovation》Carmine Gallo - THE INNOVATION SECRETS OF STEVE JOBS : Insanely Different Principles for Breakthrough Success
This New York Times and International bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM116.03 (Hardcover). Now here Only at RM35. Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: ● Do What You Love.: Think differently about your career. ● Put a Dent in the Universe. : Think differently about your vision. ● Kick Start Your Brain. : Think differently about how you think. ● Sell Dreams, Not Products. : Think differently about your customers. ● Say No to 1,000 Things.: Think differently about design. ● Create Insanely Great Experiences : Think differently about your brand experience. ● Master the Message : Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match―and beat―the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms―to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. As you are reading the book, you will get a sense of Jobs' unique life experiences and the way he has gone about the business of living and working. When he dropped out of college, he didn't create Apple - in fact, he didn't know what to do, so he took a calligraphy class. In fact, Jobs has lived his life following his passion in all things. There is no doubt that Steve Jobs has something special. He lives his life in a certain way; in fact, it seems that his focus was never to build an empire, but to be and do what his heart led him to be and do. I don't mean to sound metaphysical about this, but had he not met Steve Wozniak or had he gone to an accounting class instead of calligraphy, things could have turned out differently. Apple wouldn't be Apple. Yet, I believe Jobs would still have the same philosophy of life. Maybe he would have opened a restaurant instead of launching Apple, but his core wouldn't change. In this book Gallo examines the unique mojo that makes Apple Computer what it is today. Though articles, research and presentations, he assembles just what sets Apple apart from the competition. For example, by focusing on dreams and not products, the products will define themselves, how passion drives innovation not the other way around, knowing when to say ‘no,’ and how simplicity is the hardest part of all. Gallo sites numerous examples, from the original design of the iPod to Jobs ability to analyze products “down to the pixel level.” Throughout the book, Gallo draws on numerous experts from Jobs to former partner Steve Wozniak to product design guru Jonathon Ive to even Barbra Streisand in describing the obsessive pursuit of perfection. The book also allows insights from companies like Starbucks and Subway who also grab market share by a dedicated pursuit of their customer. In all, “Innovation Secrets” draws back the curtain on what many are dying to know about how this one company seems to be able to best its competitors on a consistent basis. As the book demonstrates, this is not by chance or luck; in Cupertino, it is a way of life. If you're remotely interested in CEO biographies and want additional perspective on how to transform your business, your product and how you are in the world, this is a great read. You can expect to have some lightbulb moments in the process. Maybe you'll grab an insight about a new way to do things. Maybe you'll decide that what you really need to do is take a dance class or go hiking on the Appalachian Trail. Regardless, you'll come out of this book with your mind a little more open to thinking innovatively. “An inspiring roadmap for anyone who wants to live a life of passion and purpose.” ―Tony Hsieh, CEO of Zappos.com, Inc., and bestselling author of Delivering Happiness “Apple changed the world with the Mac and hasn’t stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve.” ―Marc Benioff, chairman and CEO of Salesforce.com and bestselling author of Behind the Cloud About the Author Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and Monster.com and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS, MSNBC.com, BNET, Forbes.com, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters. Learn more about him at www.carminegallo.com
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