# Highly Recommended《Bran-New + Hardcover Edition + What Make Visionary Minds? 》Erik Calonius - TEN STEPS AHEAD : What Separates Successful Business Visionaries from the Rest of Us
This Wall Street Journal & The Financial Times bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM101.87 (Hardcover). Now here Only at RM26. How do the most extraordinary entrepreneurs create a bold vision for the future-and follow through against all setbacks? Visionaries like Steve Jobs and Thomas Edison are the stuff of legend. Yet we still fumble in describing what they actually do. Drawing on recent insights from neuroscience about the roles that intuition, emotional intelligence, and courage can play, Ten Steps Ahead reveals what makes visionaries tick and how they develop and use their extraordinary powers. We learn, for instance: ● How Richard Branson had the insight to trademark Virgin Galactic in the early 1990s, when private spaceflight was science fiction ● How Richard Feynman made breakthroughs in quantum mechanics by pretending he was an electron ● Why Jeff Hawkins walked around with a block of wood and a chopstick to help design the first Palm Pilot Erik Calonius, who has interviewed many of the greatest living visionaries across disciplines and industries, weaves together their stories, highlights their shared attributes, and draws on science to help us understand what sets them apart and shows how we too can see (and make) the future. It's not that some people can magically see opportunities-it's that the rest of us are blind to the ones around us. Erik Calonius has done us all the service of interviewing an array of incredibly successful business people,analyzing the lives and choices of key visionaries among us, then comparing his findings to the latest research in brain function. The results are surprising. The folks he has observed: ➽ Steve Jobs (Apple), ➽ Richard Branson (Virgin Galactic Airways), ➽ Walt Disney, ➽ Edwin Catmull (the guy who developed the Pixar movie concept), ➽ and many others, have developed a pattern to the way they think, moving from one idea to the next level, imagining what the next step might be in a particular pattern, envisioning what has not yet occurred and then working to make it happen. In the mean time, here are the top ten highlights from the book: 1. “When we are actively looking for what we expect, we become blind to what is right before our eyes.” 2. “Visionaries don’t succeed by lying in bed with their dreams floating idly above their heads. They get out into the world and experience things, and from that, shape their ideas.” 3. “People frequently make better decisions with less information.” 4. “Visionaries almost always work at the edge of our understanding, where information is scarce or nonexistent and where intuitive decisions are often the only choice.” 5. “For an idea to really be radical, it has to be in some way ridiculous.” 6. “Courage and commitment separate the visionary from the dreamer.” 7. “It seems that we all can read people pretty well. But visionaries either have that skill better honed or merely trust in it more than the rest of us.” 8. “A paradigm is often preceded by a crisis of confidence in the old idea.” 9. “New information is not likely to bring badly polarized groups together, but is merely fuel for their fire of dissension.” 10. “Visionaries never hobble themselves with preconceived notions. They’d prefer not to know precisely where they’ll wind up next.” Calonius delves into the way neuroscience has discovered that the brain works, and it also is very dependent on patterns. Most of us can't recall a long list of numbers, but have memorized countless series...phone numbers, social security numbers, etc., by breaking the numbers into manageable groups. Our brains look for patterns to help us to remember things we have studied or witnessed. We probably think more like those visionaries than we give ourselves credit for...we just stop before we start envisioning what might come next. Calonius looks at the impact that various elements of vision have had on the successes these business leaders have experienced. He has chapters dedicated to Intuition, Courage and Luck, among others, and then ends with a most interesting chapter, "Can You Learn Vision?" We may not all be geniuses but the truth is, we can all be more observant, more analytical and practice possibility thinking, as we ponder what might come next in a series. Remember when phones had cords, when one computer filled a room? Somebody believed there were future possibilities and worked to make them happen. Think about the tools you use, the methods you follow to get your work done. How could it possibly be more efficient? According to Calonius, “The human mind is built to be a predictive organ.” This is a common attribute of the human brain. There are only few who can predict what’s going to happen in the future. Of course we’re not talking here about a Nostradamus prediction. Steve Jobs carried Apple from near bankruptcy to what it is now – the Apple as we know it today. How did Jobs do this? Because he has it. These are few of the elements Calonius talks about in his book: ☞ Awakening – This is common to all visionaries. They call this epiphany. “Aha”! “This is it”! Visionaries have their eureka moments. ☞ Seeing – Visionaries are not necessarily inventors. They have this ability to see things before everybody else sees them. What sets them apart? They have the ability to discover things. ☞ Intuition – Historical data cannot predict the future because “data explain only the past, not the future.” Visionaries have the audacity to decide on the merit of intuitive decision. ------------------------------------------------------ Review From New York Journal Of Books : What makes the mind of a business visionary—someone like Richard Branson or Steve Jobs—different from everyone else? Can science peer behind the veil and explain the process of how these successful business builders think and make the leaps that propel them forward? In Ten Steps Ahead: What Separates Successful Business Visionaries from the Rest of Us, former Wall Street Journal correspondent Erik Calonius explores the lives of such luminaries through the lens of psychology and cognitive science. To many, the workings of the mind—and the science that seeks to explain it—is a mystery too convoluted to comprehend. But with the use of metaphor, simile, analogy and anecdote, Mr. Calonius deftly explains modern mind science and how it can illuminate the process that business visionaries go through to make leaps such a Virgin Galactic and the iPad. To start, Mr. Calonius gives the reader a firm base for understanding how psychology and cognitive science got to where it is now. He shares the pertinent historical landmarks that paved the way to the modern comprehension of the mind, helping the reader appreciate the stepping-stones that lead to our current understanding of how the mind works. Then he takes that base and builds on it, alternating between explanations of scientific understanding and real-world stories of business visionaries illustrating those points. Mr. Calonius draws from personal experience interviewing many of the entrepreneurs discussed, as well as a wealth of other writings about and by people such as Richard Branson, creator of Virgin Records, Virgin Airlines, and Virgin Galactic; Carlo Rubbia, Nobel Prize-winning physicist; and Steve Jobs, the visionary behind such world-changing products as the Apple computer, iPod, and iPad. In addition, Mr. Calonius synthesizes the abundance of knowledge about the human mind and how it works, from neurotransmitters that influence and control our emotions, to childhood experience that shape the way we see the world, in a way that is accessible and easy to understand. Mr. Calonius also covers the limits and failures of vision: how as much as it can take entrepreneurs to grand success, it can also lead them down a rabbit hole. Having vision is not a guarantee of success every time; many visionaries have had setbacks or made false moves. Finally, after detailing all the ways that visionaries are special and process information differently than most, Mr. Calonius gives the reader hope. Visionaries aren’t freaks of nature, anomalies that ordinary folk can’t possibly hope to emulate. No, vision is something we can all cultivate and learn to harness in our own lives. Ten Steps Ahead is an engaging read for both lovers of good science writing and business biographies. Mr. Calonius writes with a strong personal style that is immensely readable and feels like a conversation with a friend. About the Author Erik Calonius is a former reporter, editor, and London correspondent for The Wall Street Journal and served as an editor and writer for Fortune, where he was nominated for the National Magazine Award. He collaborated with Dan Ariely on Predictably Irrational and is the author of The Wanderer.
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