# Highly Recommended《Bran-New + Hardcover Revised & Updated 5th Anniversary Edition + Includes CD With Video Case Studies》C.K.Prahalad - THE FORTUNE AT THE BOTTOM OF THE PYRAMID : Eradicating Poverty Through Profits
This acclaimed International bestseller in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. Noted the reverse side of the front cover page has folding mark(refer to attached photo). The original new book is sold at usual price RM137.35 (Hardcover). Now here Only at RM33. The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business. https://www.strategy-business.com/article/11518?gko=9a4ba The article was followed by a book with the same title that discusses new business models targeted at providing goods and services to the poorest people in the world. It makes a case for the fastest growing new markets and entrepreneurial opportunities being found among the billions of poor people 'at the bottom of the [financial] pyramid'. According to Bill Gates, it "offers an intriguing blueprint for how to fight poverty with profitability." The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty. Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. C.K. Prahalad's global bestseller "The Fortune at the Bottom of the Pyramid" shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets--and using those innovations to become more competitive "everywhere." This revised and updated hardcover edition includes eleven concise, fast-paced success stories from India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap, banking to cellphones, healthcare to housing. These stories are backed by more detailed case studies and 10 hours of digital videos on whartonsp.com. Simply put, this book is about making a revolution: building profitable "bottom of the pyramid" markets, reducing poverty, and creating an inclusive capitalism that works for "everyone." You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: ➽ Is there truly a market? Is there scale? ➽ Is there profit? Is there innovation? ➽ Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it. The book consists of a number of case studies, one to a chapter, about businesses that have thrived with such models. These include the businesses Casas Bahia, Patrimonio Hoy, Bank of Madura, Aravind Eye Hospital, Jaipur rugs and Project Shakti and how they were founded. The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty. It is being done―profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. In the book and accompanying CD videos, Prahalad presents ideas that can change the world ● Why what you know about BOP markets is wrong？ A world of surprises―from spending patterns to distribution and marketing ● Unlocking the "poverty penalty" ● How to serve the wirld's poorest people and make a profit. ● New strategies and tactics for building winning businesses in today emerging markets. ● The most enduring contributions your company can make Delivering dignity, empowerment, and choice―not just products ● New bottom of pyramid trends in technology, healthcare, consumer goods, finance and beyond. ● Insights from top CEOs succeeding in emerging markets. ● Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism Refreshing approach to foreign development. Prahalad takes the viewpoint that developed, free-market countries got where they are through private-sector innovation. Sidestepping the vicious political debates around foreign aid, he instead lays brick after brick of solid case studies showing where multi-national corporations were able to transform developing economies by simply studying them and creating products suited to the people there. He shows how this process also transforms a company, teaching them to be leaner, more efficient, and to rethink every aspect of what they do. The book builds a solid foundation of evidence that for-profit corporations can alleviate poverty, empower women, provide affordable healthcare, and improve government transparency. The second half of the book is composed of in-depth case reports that provide additional detail on the examples described in the book. Most of them are written by Prahalad's students, and for some reason don't appear to have been proofread extensively. I was slightly disappointed by that oversight, but the material itself is fascinating. Take a break from the blackboard-economy theories of the government bureaucrats and read about some on-the-ground, tangible ideas that are changing the world. It's refreshing. "C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." -- Bill Gates, Chairman and Chief Software Architect,Microsoft "The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." -- Madeleine K. Albright, Former U.S. Secretary of State About the Author C.K. Prahalad is Harvey C. Fruehauf Professor of Business Administration and Professor of Corporate Strategy and International Business at the University of Michigan Business School. He is a globally recognized business consultant who has worked with senior management at many of the world's leading companies. Prahalad's groundbreaking article, "The End of Corporate Imperialism," won the 1998 McKinsey Prize as the year's best Harvard Business Review article. C. K. co-authored several important papers and articles, including "The Fortune at the Bottom of the Pyramid," which have helped launch a global movement towards private-sector solutions for global poverty. His research focuses on corporate strategy and the role of top management in diversified multinational corporations. With Gary Hamel, he co-authored the global business bestseller Competing for the Future.
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