# Highly Recommended《Bran-New + How To Arm With Simple Rules That Tackle The Most Complex Problems》Donald Sull & kathleen Eisenhardt - SIMPLE RULES : How to Thrive in a Complex World
This highly acclaimed international bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM72.97. Now here Only at RM23. ★★ A WASHINGTON POST LEADERSHIP BOOK TO WATCH FOR 2015 ★★ ★★ A BLOOMBERG BUSINESSWEEK MUST-READ BOOK OF THE SUMMER ★★ “Whether you run an organization or are simply trying to survive modern life, this book is gold.” -- Chris Anderson, curator of TED Talks Armed with a few simple rules, you can tackle even the most complex of problems. HOW SIMPLICITY TRUMPS COMPLEXITY IN NATURE, BUSINESS, AND LIFE Complexity surrounds us. We have too much email, juggle multiple remotes, and hack through thickets of regulations from phone contracts to health plans. But complexity isn’t destiny. Sull and Eisenhardt argue there’s a better way. By developing a few simple yet effective rules, people can best even the most complex problems. Drawing on more than a decade of rigorous research, Sull and Eisenhardt provide a clear framework for developing effective rules and making them better over time. They find insights in unexpected places, from the way Tina Fey codified her experience working at Saturday Night Live into rules for producing 30 Rock (rule five: never tell a crazy person he’s crazy), to Japanese engineers using the foraging rules of slime molds to optimize Tokyo’s rail system. Simple rules are shortcut strategies or rules of thumb that save time and effort by focusing our attention and simplifying the way we make decisions. A real world application of this is the battle field and emergency room triage systems. An ER has simple rules of thumb which prioritize which patients are seen before other clients no matter what order they arrive. This allows the late arriving heart attack victim to be seen before the early arriving broken finger. The authors contend that simple rules have 3 features: ☞They are few in number, ☞ they are applied to a single well defined problem, ☞ and they give concrete guidance without being overly limiting. Simple rules work because: ➽ They provide a threshold level of structure while leaving ample room for discretion and flexibility. ➽ They focus on key aspects of a decision while ignoring peripheral considerations, cutting down the complexity and adding parsing the signal from the noise to the decision process. ➽ They are efficient. When time is short and information is either overabundant or scarce, simple rules can make decisions quickly. This is the definitive playbook for living simply and efficiently in every sphere of life. We struggle to manage complexity every day. We follow intricate diets, juggle multiple TV remotes, face too much data at work, and hack through thickets of regulation at tax time. Sull and Eisenhardt argue there's a better way: by developing a few simple rules, you can tackle even the most complex problems. In Simple Rules, Sull and Eisenhardt masterfully challenge how we think about complexity and offer a new lens on how to cope. They take us on a surprising tour of what simple rules are, where they come from, and why they work. The authors illustrate the six kinds o f rules that really matter - for helping artists find creativity and the Federal Reserve set interest rates, for keeping birds on track and Zipcar members organized, and for how insomniacs can sleep and mountain climbers stay safe Simple rules are a hands-on tool to achieve our most pressing personal and professional objectives, from overcoming insomnia to becoming a smarter investor. Simple rules can help solve our most urgent social challenges, from setting interest rates at the Federal Reserve to protecting endangered marine wildlife. Simple rules do not apply to all situations. There are times when detailed rules are needed, such as when precision and repeatability are needed such as preflight checklist where deviation from an accepted standard can cause trouble. Simple rules work well in situations where: ● Flexibility matters more than consistency. ● The links between cause and effect are poorly understood ● Important variables are highly correlated ● A few factors matter most ● A gap exists between knowing what to do and actually doing it Whether youre struggling with information overload, pursuing opportunities with limited resources, or just trying to change your bad habits, Simple Rules provides a powerful approach to taming complexity. “Simple Rules . . . will help you spot unnecessary complexity, eliminate maddening frustration, make the right decisions faster, and have a whole lot more fun along way.” -- Robert I. Sutton, best-selling author of The No Asshole Rule and coauthor of Scaling Up Excellence “We all deal with complexity now, and this book will show you how you can do more with less.” -- Michael J. Mauboussin, head of global financial strategies, Credit Suisse “Simple Rules explains how we can manage to make meaningful progress in a world that exceeds human understanding . . . This is a harbinger of the information economy to come.” -- Steve Jurvetson, managing director of Draper Fisher Jurvetson About the Author： DONALD SULL is a global expert on strategy and execution in turbulent markets. He is a senior lecturer at the MIT Sloan School of Management and was formerly a professor of strategy and entrepreneurship at the London Business School, where he won three teaching awards. He earned his bachelor's, master's, and doctorate from Harvard University. He has published three award-winning books, ten best-selling Harvard Business Review articles, and over one hundred case studies, articles, and book chapters on strategy and execution in turbulent markets. The Economist identified his theory of active inertia as an idea that shaped business management over the past century and Fortune listed him among the ten new management gurus.
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