# Highly Recommended《Bran-New + How To Build & Transform Organization Into Highly Effective and Winning-Cultured Workplace》N.Doshi & L.McGregor - PRIMED TO PERFORM : How to Build the Highest Performing Cultures through the Science of Total Motivation
This Internationally acclaimed New York Times bestseller in hardcover edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM 132.26 (Hardcover). Now here Only at RM33. ■ Why do some workplace cultures inspire energy and innovation, while others fuel anxiety, boredom, or cynicism? Until now, such legendary cultures have seemed like magic beyond our control. However, behind every culture is a surprisingly elegant science. This revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. We spend so much energy on hiring the right players and then underestimate the influence of our culture on them once they arrive. We need to focus more on changing our culture (their context) than on changing them. ➽ What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? ➽ What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? Employees who are more motivated perform better. 3 factors contribute to that: ① Play - when you do something because you enjoy it ② Purpose - when you do something because you enjoy the outcome ③ Potential - when you do something because you think it will take you somewhere important later on 3 factors that take away from Total Motivation: ① Emotional Pressure ② Economic Pressure ③ Inertia In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: ● higher sales, ● more loyal customers, ● and more passionate employees. Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach. Primed to Perform proves that the highest-performing cultures are built on a simple truth: "why people work affects how well they work." Great organizations : ➠ inspire the three most powerful motives for work—play, purpose, and potential ➠ and eliminate the three most destructive—emotional pressure, economic pressure, and inertia. They create total motivation (or ToMo, for short). Total motivation cultures create the highest-performing employees and the most adaptive organizations. Authors Neel Doshi and Lindsay McGregor show that extraordinary performance at companies like Southwest Airlines, Starbucks, Apple, and Whole Foods comes from cultures that inspire total motivation. They describe how investment professionals, salespeople, teachers, and CEOs perform better when driven by total motivation. And, most important, they share how you can build a culture that inspires total motivation in every moment of every day. Primed to Perform builds on over a century of academic thinking as well as the authors' original research into how ToMo drives performance at iconic companies. It introduces the authors' highly predictive new measurement tool, the total motivation factor, which allows leaders to measure the strength of their culture and understand how it changes over time. It gives leaders the tools to transform their own workplaces. High-performing cultures can't be left to chance; organizations must create systems that shape and maintain them. Whether you're a five-person team or a start-up, an elementary school or a university, a nonprofit or a mega-institution, Primed to Perform shows you how. Many readers reserve the 5 star rating for books that change the way expose them to a new way of doing things they didn't know before. This is one of those books. It is applied mostly to the world of business, but it can apply to anything you do and why you do it. Primed to Perform tries to demystify culture and put it in a measurable structure so you can take action to steer your company culture for the highest performance possible. This is typically the realm of fuzzy 'feel good' consultants where you do some team building exercises and hope that will make everyone play nice together. Primed to Perform is so much more than that. Neel Doshi has done his research, stood on the shoulders of his predecessors and made a book that can give you a real plan on how to identify what is motivating and what is demotivating by classifying motivations into one of six categories. Three are empowering, play, purpose, and potential. Three are demotivating, emotional pressure, economic pressure, and inertia. Primed to Perform challenges the pay for performance paradigm that is pervasive in most companies. It's not that we don't want to pay for high performers, but when that is the only incentive it can backfire. Performance in many cases drops when money is the only thing motivating people. Examine your own motivations. If you are doing something only for the money, is your heart really in it? Do you do your best work? You might make the cash, but your actual impact is only as high as it needs to be to make the dollars. When the reward of the work is the work itself, then you are in a state of play. How is your performance when your work is fun? What about when you help others and see them succeed? What about when your work is part of a larger purpose to make a difference in the world? Those are the real motivators of the human soul and true keys to fulfillment. Instead of measuring our 'success' which is generally tied to financial metrics, let's measure our fulfillment which comes from our play, purpose to something greater than ourselves, and potential to grow and become more capable. Building an organization that can tap into those human desires is one that will flourish and drive impact. This isn't just feel good pontification either. Primed to Perform builds on case studies from GM, Toyota, Microsoft, and many others where organizations were measurably improved in terms of real economic output by shifting the culture to one that is focused on these core beliefs. Focusing on the dollars puts the emotion second and creates a red ocean culture of competition. Focusing on the play and purpose creates a blue ocean society where the actual output of dollars increases because the effectiveness of each participant is higher. Whether you are examining your own motivations for what you do and why you do it, or you are part of a team, or building a team, this book will give you a blueprint for designing a happier more productive culture. About the Author Neel Doshi and Lindsay McGregor have a combined twenty years of practical experience transforming cultures at iconic institutions. They are the cofounders of Vega Factor, a company that helps organizations build high performing, adaptive cultures through technology, learning programs, and process design. Previously, Neel Doshi was a Partner at McKinsey & Company, founding member of a tech startup, and uninspired employee of several mega-institutions. Lindsay McGregor led projects at McKinsey & Company with Fortune 500 companies as well as school systems and nonprofits. Lindsay and Neel are married and live in New York City.
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