# Highly Recommended《Bran-New + How To Turn Every Business Connection Into A Paying Client》Larina Kase - CLIENTS, CLIENTS, AND MORE CLIENTS : Create an Endless Stream of New Business with the Power of Psychology
This International bestseller on how-to build sustainable business relationship in paperback edition is a bran-new book and still wrapped with new-book plastic wrapper. The original new book is sold at usual price RM89.25. Now here Only at RM26. TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT With a Foreword by Michael Port, bestselling author of Book Yourself Solid Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth. 5 Psychology Strategies That Will Build Your Client Base : The success of a business rests on its ability to attract and retain clients, and the most important factor in attracting and retaining clients is connecting with clients. When you connect with a new client or customer on an emotional level they will feel comfortable to hire you, buy from you, and refer to you. Here are five ways to use psychology to connect with clients and build your client base: 1. Network with potential referral partners (those regularly in front of your ideal clients) Networking with potential clients is good but networking with potential referral partners is better. The best is someone who could be a client and a referral partner. When someone experiences your products and services (firsthand or through their clients and customers) they feel comfortable and become excited about referring to you. Focus your networking outreach on connecting with these people. 2. Be aware of your body language (even on the phone and online) Nonverbal communication is the most powerful form of communication. This means that your posture, body language, and facial expressions are crucial at conveying confidence and connection. Sit or stand tall with your shoulders pressed slightly down and back, make eye contact, smile…even if you are speaking to someone on the phone. These things will impact your tone of voice, another key nonverbal communication component. 3. Use people’s names (but not too often) We are hardwired to appreciate the sound of our own names and tend to like those who say our names. We feel a sense of connection and interest from the person who says our name. Just be careful to not over-use someone’s name or it will start to feel like a sales tactic and not a true connection. A couple of times during the course of a conversation is an ideal balance. 4. Use testimonials from similar clients (those most like your prospect) People are more strongly influenced by those who they view as similar to themselves. This is known as the law of Social Proof in social influence theory. Select testimonials and endorsements to use based on how similar the giver of the testimonial is to your prospect. Focus on things such as age, gender, profession or business type, family and culture, education level, lifestyle features, and psychological motivators. 5. Keep in touch consistently (to build familiarity and trust) The number one mistake most business owners make is not having a consistent keep-in-touch marketing plan. They contact people when they need business and clients know this (and don’t like it). The simple keys to keeping in touch are to have a plan (will you build an email list, use social media, etc.?), have a system (what software will you use?) and provide excellent value (content of benefit to your clients with very limited occasional promotion) Using simple psychology principles such as these helps you build the relationships that build your business. “In this book―chock full of ideas at the intersection of marketing and psychology―Larina Kase shows you how to master the art of building relationships that drive new clients.” ―David Meerman Scott, bestselling author of Real-Time Marketing & PR “Larina Kase has done a first-rate job of explicating many crucial elements of human psychology. But it is her instructive advice on how to harness that information profitably that elevates this book’s usefulness to great heights.” ―Robert B. Cialdini, author of Influence: Science and Practice “Larina Kase knows about social proof. You can tell by who she got to endorse the book. But go deeper. There’s lots of actionable information in here, and it will result in more business.” ―Chris Brogan, coauthor of Trust Agents and president of Human Business Works “This book is ideal if you’ve ever wondered how to differentiate yourself from the crowd, how to really build relationships that pay off, and how to establish your expertise with ease. This is one book you will thank yourself in the future for!” ―Shama Kabani, author of the bestselling The Zen of Social Media Marketing “If ‘who you know’ and making a meaningful connection with them is truly part of the success factor in business (and it is), I promise you that Larina Kase's Clients, Clients, and More Clients will have your phone ringing and e-mail box full of people who truly want to do business with you. A savvy, wise, and value-based text allows the reader to learn what few others understand: the Science and Art of Connecting. I've read and reviewed a dozen books on building a solid client base. Most completely miss the target. This book is a handbook to meet, connect with, and build a valuable relationship with just about anyone you want to.” ―Kevin Hogan, Psy.D., author of The Science of Influence and The Psychology of Persuasion “This is a remarkable, readable, and instantly practical book packed with leading-edge tips on attracting new clients fast. I loved it!” ―Dr. Joe Vitale, author of The Attractor Factor “In Clients, Clients, and More Clients, Larina Kase shows you how to find and influence prospects so they’ll understand the value of your work and readily do business with you. The research-based strategies in this important and engaging book are worth any businessperson’s time, close study, and dedicated application. The book is true to its promises." ―Mark Levy, founder of Levy Innovation and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content ”Clients, Clients, and More Clients is a must-read for every sales executive, sales manager, and company executive. This is not your typical how-to sales guide, as it digs deep into how to change a losing sales strategy into a winning success. Larina uncovers the psychology behind the sales mentality, and breaks the process down, step-by-step; making it crystal clear the direction you’ll need to take to achieve long-term success.” ―Shawn Jennings Edgington, CIC, CEO, and founder of Granite Insurance Brokers, Cyber Safety Academy Fundraiser, and author of The Parent's Guide to Texting, Facebook and Social Media About the Author Larina Kase, Psy.D., M.B.A., is a cognitive-behavioral psychologist and marketing consultant. She is the author or coauthor of several business books, including The Confident Leader and The Confident Speaker.
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