# Highly Recommended《Bran-New + Learn How To Lead And Succeed From A Silicon Valley Pioneering Startup》Ray Zinn - TOUGH THINGS FIRST : Leadership Lessons from Silicon Valley's Longest-Serving CEO
This New York Times bestseller on leadership in new century in hardcover edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM108.00 (Hardcover). Now here Only at RM36. The Secrets of Success From A Silicon Valley Pioneer... Silicon Valley pioneer Ray Zinn, CEO of top microchip company Micrel for 37 years, shows entrepreneurs and executives how to lead and succeed by tackling the tough things first. In high school, Ray Zinn's track coach told him he was too short to run the hurdles. Ray took this as a challenge and, after months of hard training, became the fastest hurdler on the team. That drive and self-discipline is, to Zinn, the essence of the entrepreneurial spirit. It's what pushed him to achieve the impossible: founding a Silicon Valley microchip company - without venture capital - and turning it into a global empire with an enviable 37-year track record as CEO. Tough Things First, the distillation of Ray Zinn's astonishing career as CEO of Micrel, is a comprehensive, head-to-toe training program for entrepreneurs and leaders based on hard-won lessons in business and in life. Zinn's tough-love approach gives you the guidance you need to: ● Find your vision, set your goals, and make them happen ● Build your business like you'd train your body: with heart, soul, mind, and passion ● Master the psychological disciplines that will sharpen your focus and drive ● Create a corporate culture that engages employees and inspires confidence ● Put people first and push them to achieve their personal best ● Tackle the tough jobs today - and ensure your success tomorrow Zinn tells you what it takes to succeed in a world where markets are constantly changing, new technologies are emerging, and small startups are going head to head with industry giants. He shows you how to be a good leader and what you can do to make yourself even better. He reveals why discipline is the first and most important step - for the entrepreneur and the organization - and why people are your single most valuable resource. He offers practical, no-nonsense advice on processes and procedures, finances and growth creation, changing markets and new technology. But that's not all. The key to your success, Zinn explains, lies in your mind, your body, your vision, and your heart. This book shows you how to develop these interconnected skills, how to integrate them into your life and work, and how to handle the tough things first. “Doing the tough things first, and learning to love what you don’t love doing are all part of building a company for the ages. This entrepreneurial discipline — like the discipline of a world-class athlete — is an essential ingredient too often missing in the forgotten companies in Silicon Valley’s landfill. Tough Things First ties together the real-world experiences of Ray Zinn, founder and CEO of Micrel Corporation for 37 years. A business legend and contrarian, Zinn — the longest serving CEO in Silicon Valley — founded Micrel without venture capital, but with the relentless will and mindful discipline that defines all great entrepreneurs. This has resulted in a nearly unbroken string of profitable years for Micrel, a feat unheard of in the semiconductor trade. Zinn credits his success to disciplined work habits, servant leadership, fulfilling the human needs of his employees, and the will to do the Tough Things First.” As the trailblazing founder and CEO of Micrel, Inc., one of the world's leading microchip companies, Ray Zinn bootstrapped his company, achieved consistent profitability, and delivered a total equity value of more than $800 million at its acquisition. This is an excellent guide to the reality of being an entrepreneur with a vision to run their own company. The key elements that you can learn from this book are: ➽ Discipline creates the proper relationship between passion and self-confidence that you can achieve your objectives. ➽ You have to have tough mental discipline to be able to focus, eliminate distractions, act fast, be frugal and drive to be the best. Focus on one task at a time until it is complete. ➽ The desire to achieve is fundamental to being an entrepreneur and accomplishment is driven by setting a clear end goal - your objective for what you are working towards. ➽ The creation of values involves being outside the box enough to see the possible, understand why it is valuable, and then communicate that value to buyers/investors and others. There are also superb sections on how to run a company with employees while maintaining their entrepreneurial vision. Ray started a semiconductor company without venture capital. Being in the Silicon Valley tech industry, I can attest that this never happens. Ray ran his company profitably from the first year, and for 36 of the 37 years he led it. But, to the book. It is perhaps the most interesting business book yet. Written mainly as a business book for leaders and entrepreneurs, it is also autobiographical, with numerous heartwarming,, serious and funny stories. One serious story was how Ray went legally blind shortly before his company IPOed, and how he led the company for another 20 years. The other involved standing naked in the office bathroom of his fathers ranch, and how that taught him a bit of self-discipline. Self-discipline and respect for your co-workers and fellow man generally are the two key issues ascribed by the author as the key to a successful future. It is hard to disagree with this, especially when you follow his no-nonsense, direct thought processes. It may take a change in the mind of the reader to best benefit from this book’s advice, but it can be a very worthy transformation if successful. The author stepped down from the CEO chair this year and has over the years been witness to many industry and societal changes. Yet he is still not ready to sit on his laurels and is creating a Silicon Valley accelerator that will help other business visionaries build profitable, enduring companies. With the low price of this book, you are getting very valuable insights “on the cheap”. Seize the opportunity. “Distractions are antithetic to entrepreneurs. They know in their hearts and minds what they want to create, and they find a way to create it. Stopping a focused entrepreneur is like trying to halt plate tectonics,” wrote the author and this is oh-so-true. Entrepreneurs tend to have a certain degree of impatientness and seem to be always rushing around with many metaphorical balls in the air at the same time. The mix of humour and humility that is weaved through this very interesting subject means that this book is something that really deserves a much wider audience. A lot of the advice can be adopted in one’s private life to great effect too. In 37 years of leading this publicly traded microchip empire, he saw it through the dot-com bust and the Great Recession with only one unprofitable year, relying on his discipline as a leader, passion as an inventor, and training as an athlete. In 2015, Zinn stepped down as Micrel's CEO and is in the process of launching a Silicon Valley accelerator that will help business visionaries build profitable, enduring companies. The benefits of the book is that if you are launching a company, leading people in an organization, or even a senior executive, you will learn lessons in leadership and management you do not know, from someone who mastered it. Why not take a look at this book and see for yourself? You should enjoy the ride and be better informed and primed to take decisive action as a result of it. You have, in any case, nothing to lose and everything to gain. It has the humble potential of being a classic business book.
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