# Highly Recommended《Bran-New + Revolutionary Negotiation Skills Used In Any Situation》Stuart Diamond - GETTING MORE : How You Can Negotiate to Succeed in Work and Life
This New York Times bestseller and Award-Winner Book in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM65.87. Now here Only at RM24. ★★ This new model of human interaction has been chosen by Google to train the entire company worldwide (30,000 employees) ★★ ★★ The #1 Best Business Book To Read for your career chosen by The Wall Street Journal's website ★★ ★★Labeled "phenomenal" by Lawyers' Weekly and "brilliant" by Liza Oz of the Oprah network ★★ Based on more than 20 years of research and practice among 30,000 people in 45 countries, Getting More concludes that finding and valuing the other party’s emotions and perceptions creates far more value than the conventional wisdom of power and logic. World renowned negotiator and Wharton Professor Stuart Diamond believes that the negotiation seems to have succumbed to the dogma of win-win. But win-win--and in fact any rigid stance to negotiation--is flawed. Sometimes, the point is to lose--in order to gain what you want another time. Sometimes it pays to trade favors of unequal value--not everything is about dollars and cents. The point is to define your goals, and meet them--whatever those goals are. As Diamond makes clear, negotiation is a part of life--it is the basic process of interaction. And most of us are terrible at it. Negotiation experts tell people negotiations should be, or can be, rational. Bunk! People get scared, angry, vengeful, fearful and irrational. That is how real life plays out. You have to be able to deal with the unpredictable. In a book that shows how negotiation plays out in the real world, Stuart Diamond offers a powerful toolkit on how to get more in any situation. He talks about being incremental instead of going for the fences; about the fact that people are the single most important element in a negotiation. Miscommunication, he says, is the biggest cause of a negotiation breakdown. He suggests a tool that can overcome even the hardest bargainer--using their own standards and policies against them. Diamond talks about intangible elements that can be traded off in a negotiation, how emotions can undermine the quality of any negotiation, and creative ways to break impasses. He looks at how we can negotiate better at work and in our careers, in our relationships with our kids, and in our everyday lives.Negotiation is part of the fabric of our lives--we don't have the option of sitting on the sidelines, and letting others run roughshod over our careers and our lives. Stuart Diamond shows us how to achieve what we want--how to get more--whether we are negotiating the cost of a new car with a dealership, or negotiating with a troublesome teen over his or her homework. Diamond challenges the conventional wisdom on almost every page with advice such as : ● Valuing others' emotions and perceptions gets you much more than using logic. ● "Leverage" prompts retaliation, hurts relationships, and ultimately reduces value. ● Walking out does not fix problems. Understanding the pictures in the other person's head does. ● Not everything is about money: intangibles like respect, hearing someone out, and trading unequally valued items usually produce faster and better agreements. It is intended to provide better agreements for everyone no matter what they negotiate – from jobs to kids to billion dollar deals to shopping. The book, a New York Times bestseller and #1 Wall Street Journal business best seller, is based on Professor Stuart Diamond’s award-winning course at the Wharton Business School, where the course has been the most popular over 13 years. It challenges the conventional wisdom on every page, from “win-win” to BATNA to rationality to the use of power. Companies have made billions of dollars so far using his new model and parents have gotten their 4-year-olds to willingly brush their teeth and go to bed. Prof. Diamond draws from his experience as a Pulitzer Prize winning journalist at The New York Times, Harvard-trained attorney, Wharton MBA, U.N. Consultant in many countries and manager and executive in many sectors, including technology, agriculture, medical services, finance, energy and aviation. “The ROI from reading Getting More will make it the best investment you make this year,” says Rhys Dekle, the business development head of the Microsoft Games division, which produces X-Box. He added that the book was his team’s best investment of the year too. The model was also used to quickly solve the 2008 Hollywood Writer’s Strike. The advice is addressed through the insightful stories of more than 400 people who have used Prof. Diamond’s tools with great success: A 20% savings on an item already on sale. An extra $300 million profit in a business. A woman from India getting out of her own arranged marriage. Better relationships with the family, including teenagers. Raises at work. Better jobs. Dealing with emotional situations. Meeting one’s goals. Finding better things to trade. Solving cultural and political problems, sports conflicts, and ordinary arguments. The book is intended to be used in any situation. The most common response is “life changing”, beginning on page one. “The most inspirational book I have read this year” said David Simon, an attorney in San Francisco, CA. “This book can change the world,” says Craig Silverman, Investment Advisor, Long Island, NY Getting to Yes (1991), by William Fisher and others, was just the beginning. Diamond, lawyer, journalist, and professor, using information and ideas gathered from his teachings, has further honed (and perfected) the art of goal-getting in today’s world, no matter what the specific personal or business objective. His 12 invisible strategies, from “goals are paramount” to “prepare and practice,” become the framework for achievement. This does not represent a win-win mentality, as he carefully points out; rather, his type of negotiation is transparent and based on trust, recognizing that personal relationships will always make or break the outcome. Think of this as a series of coaching sessions, facilitated by an expert with more than 20 years’ experience, filled with real-life examples and step-by-step exercises. In short, it is an excellent book that teaches you the techniques and tools for effective negotiation with the aim to enable you to get more out of a deal. The first half of the book teaches you to use tools like emotion, role reversal, standards and others so you can have a better idea how the other party that you're dealing with thinks and what you can do to get them to be on your side. The second half of the book is all about applying the tools in everyday life situations so you can get more out of your career, marketplace and even in global politics! Readers like how Diamond keeps pointing out that in a negotiation it shouldn't all be about one side winning, but both sides should get something out of the deal. You may want a discount but shouting and screaming about it will get you nowhere, instead you can think from the point of view of the seller and what you can do to help their business in order to give you the discount. The negotiation wisdom and tools inside this book are not guaranteed to work 100% but it doesn't do any harm to get a little extra something from time to time by applying them. About the Author STUART DIAMOND is one of the world’s leading experts on negotiation. He has advised executives and managers from more than 200 of the Fortune 500 companies, and taught 30,000 people in 45 countries, from country leaders and professionals to homemakers and school children. A professor from practice at The Wharton School of business, where his course has been the most popular over 13 years, he has also taught at Harvard, Columbia, NYU, USC, Oxford and Berkeley, and advised the U.N. and the World Bank. A former associate director of the Harvard Negotiation Project at Harvard Law School, he has managed a variety of business ventures, including technology, medical services, energy, agriculture, finance and aviation. He holds a J.D. from Harvard Law School and an MBA from Wharton. Previously, Diamond was a Pulitzer Prize–winning reporter for the New York Times. His negotiation process solved the 2008 Hollywood Writers Strike, and has been selected by Google to train its 30,000 employees worldwide. Other clients include JP Morgan, Morgan Stanley, Microsoft and multiple companies in the healthcare field. He advised the top government leaders in Latvia in organizing their government after the fall of the Soviet Union, assisted Kuwait in rebuilding its government after the first Gulf War and advised the President and Foreign Minister of Nicaragua on more effective media and political strategies. He also helps parents to get their young children to willingly brush their teeth and go to bed and shows employees and executives how to get better jobs and raises.
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