# Highly Recommended《Bran-New + The Amazing Story of What Inc. Magazine Called "THE COOLEST LITTLE STARTUP IN AMERICA"》Tom Szaky - REVOLUTION IN A BOTTLE : How Terracycle Is Eliminating the Idea of Waste
This Amazon.com bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM68.88. Now here Only at RM18. Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the non-recyclable recyclable. Of course, eco-capitalism isn't a new idea, and many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Szaky and his colleagues figured out how to sell a useful, organic, safe product without charging a premium for it. Their big insight was finding value in things that others throw away, from the triggers on spray-bottles to misprinted cardboard boxes. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. Szaky shows how any business can look at garbage with a fresh eye, and reap the benefits. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and transforming that waste into useful products. Creating trash cans from chip bags and plastic benches from cigarette butts, TerraCycle has redefined recycling. Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company that's good for people, good for profits, and good for the planet. Szaky shares the keys to TerraCycle's success and the model for any eco-friendly company: making mainstream green products without charging a premium. Since Revolution in a Bottle was first published in 2009, TerraCycle has grown dramatically from a small company offering worm poop in a soda bottle to a pioneer of recycling worldwide. This completely revised and expanded edition continues the story of this incredible company. Terracycle was the brainchild of Tom Szaky, the child of Hungarian immigrants to Canada, a committed entrepreneur and environmentalist, he dropped out of Princeton to found Terracycle in 2001 which sold worm poop as an all-natural fertilizer. What he knew about the topic couldn’t have filled a thimble, and honestly, shovelling the cast-offs of Princeton’s dining hall sounds disgusting. But with a group of volunteers, legions of interns, prize money from business plan competitions and angel investors like Martin Stein and Suman Sinha, Terracycle limped along until it took off in 2005 with the business of Home Depot and Wal-Mart Canada. Terracycle moved to Trenton (and benefitted from the rock bottom real estate prices in the disputed territory of the Bloods and the Crips) and without a doubt he and his team worked harder than one-legged man in a butt-kicking contest. in 2007 they began upcycling – making things like skittles wrappers into laptop cases. Since their founding, they’ve been a media darling, with Tom gracing the cover of Inc. Magazine, the New York Times and Canadian TV stations. Most importantly, they’ve been proving that sustainable companies – Terracycle has literally ZERO carbon footprint – can be as much, if not more profitable than traditionally sourced companies. Terracycle gets paid to take trash and recyclables off other people’s hands and their products are made from this waste. Their sourcing costs are negative, the incredible marketing attention is positive, and the margins are very, very wide. It should come as no surprise that Terracycle is a $15 million dollar company. Think that’s small? It has tripled its growth in just 3 years, up from $4 million in 2008 through 2012…and during the financial crisis no less. I highly recommend it to anyone who enjoys a good story, is interested in entrepreneurship, or the upcycling/recycling movement. Even if you don’t give a worm’s shit about the company, it is hilarious and tells a great story. It’s got some heroes and some villains, angels and miracles, an incredible overdose of enthusiasm and lots and lots of “trash”. About the Author Tom Szaky is co-founder and CEO of TerraCycle, producer of the world’s first products that are made entirely from and packaged entirely in waste. Born in Budapest and raised in Toronto, Szaky moved to the U.S. in 2001 to attend Princeton University, but left a year later to focus on his startup. TerraCycle, based in Trenton, New Jersey, now has annual sales of $8 million, sustained five-year growth of over 200% per year, and has been featured by hundreds of media outlets.
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