# Highly Recommended《Bran-New + The Secret Of It Success & How It Altered Global Market》Charles Fishman - THE WAL-MART EFFECT : How the World's Most Powerful Company Really Works--And How It's Transforming the American Economy
This national bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM79.38. Now here Only at RM25. Wal-Mart isnt just the worlds biggest company, it is probably the worlds most written-about. Thus this definitive account of how a chain store has remade our world, But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 million an hour at Wal-Mart stores, and in 2004 its growth alone was bigger than the total revenue of 469 of the Fortune 500), The Wal-Mart Effect is an intimate look at a business that is dramatically reshaping our lives. Fishman shops at Wal-Mart and has obvious affection for its price-cutting, hard-nosed ethos. He also understands that the story of Wal-Mart is really the story of the transformation of the American economy over the past 20 years. He's careful to present the consumer benefits of Wal-Mart's staggering growth and to place Wal-Mart in the larger context of globalization and the rise of mega-corporations. But he also presents the case against Wal-Mart in arresting detail, and his carefully balanced approach only makes the downside of Wal-Mart's market dominance more vivid. In the book, Fishman writes that Walmart is arguably the world's most important privately controlled economic institution, and that the phrase "the Wal-Mart effect" is shorthand for a wide range of both positive and negative impacts on consumers resulting from how Walmart does its business. He describes these effects as including ： ● the suburbanization of the local shopping experience, ● the driving down of local prices for all everyday necessities, ● the draining of the viability of the traditional local shopping areas, ● a continual downward pressure on local wages, ● the consolidation of consumer product companies aiming to match Walmart's scale, ● a continual downward pressure on inflation, ● and a new and continual cost scrutiny at a wide ranges of businesses enabling them to survive on thinner profit margins. Fishman concludes that Walmart is "beyond the market forces that capitalism relies on to enforce fair play and isn't subject to the market forces because it's creating them." The Wal-Mart Effect: The overwhelming impact of the world's largest company-due to its relentless pursuit of low prices-on retailers and manufacturers, wages and jobs, the culture of shopping, the shape of our communities, and the environment; a global force of unprecedented nature. Wal-Mart is not only the world's largest company; it is also the largest company in the history of the world. Americans spend $26 million every hour at Wal-Mart, twenty-four hours of every day, every day of the year. Is the company a good thing or a bad thing? On the one hand, market guru Warren Buffett estimates that the company's low prices save American consumers $10 billion a year. On the other, the behemoth is the number-one employer in thirty-seven of the fifty states yet has never let a union in the door. Though 70 percent of Americans now live within a fifteen-minute drive of a Wal-Mart store, we have not even begun to understand the true power of the company and the many ways it is shaping American life. We know about the lawsuits and the labor protests, but what we don't know is how profoundly the "Wal-Mart effect" is shaping our lives. Fast Company senior editor Charles Fishman takes us on an unprecedented behind-the-scenes investigative expedition deep inside the many worlds of Wal-Mart. He reveals the radical ways in which the company is transforming America's economy, our workforce, our communities, and our environment. Fishman penetrated the secrecy of Wal-Mart headquarters, interviewing twenty-five high-level former executives; he entered into the world of a host of Wal-Mart's suppliers to uncover how the company strong-arms even the most established brands; and journeyed to the ports and factories, the fields and forests where Wal-Mart's power is warping the very structure of the world's market for goods. Wal-Mart is not just a retailer anymore, Fishman argues. It has become a kind of economic ecosystem, and anyone who wants to understand the forces shaping our world today must understand the company's hidden reach. The author covers the positive and the negative of this the largest company in the country on how Wal-Mart has actually streamlined the methods of product distribution and prompted the cut down in unnecessary product packaging. Beyond the more publicized stories of how Wal-Mart has facilitated the exportation of jobs and closing of mom and pop stores, Through interviews with former Wal-Mart insiders and current suppliers, Fishman puts readers inside the company's penny-pinching mindset and shows how Wal-Mart's mania to reduce prices has driven suppliers into bankruptcy and sent factory jobs overseas. He surveys the research on Wal-Mart's effects on local retailers, details the environmental impact of its farm-raised salmon and exposes the abuse of workers in a supplier's Bangladesh factory. In Fishman's view, the "Wal-Mart effect" is double-edged: consumers benefit from lower prices, even if they don't shop at Wal-Mart, but Wal-Mart has the power of life and death over its suppliers. The secret to Wal-Mart’s success lays in its near-maniacal obsession with finding the cheapest products and offering them as cheaply as possible. This seems an obvious proposition: doesn’t every business use that as its model? Wal-Mart’s distinction is a matter of degree: cutting expenses is an obsession in this corporation, at all levels. Fishman’s investigations find workaholic executives who meet in boardrooms filled with discarded lawn furniture, because Wal-Mart sees no reason in buying furnishing that hopeful clients provide for free. He finds managers who lock their employees in overnight and encourage people to work off the clock – and employees who exist in a perpetual limbo between partial and full employment, working too few hours to qualify for the meager benefits, but too many to look for a second job. But one expects a chain store like Wal-Mart to prosper by keeping wages low; the war it wages on its suppliers is more novel. Wal-Mart, he suggests, is too big to be subject to market forces or traditional rules. In the end, Fishman sees Wal-Mart as neither good nor evil, but simply a fact of modern life that can barely be comprehended, let alone controlled. The author covers the positive and the negative of this the largest company in the country. Readers were pleased to read how Wal-Mart has actually stream lined the methods of product distribution and prompted the cut down in unnecessary product packaging. Beyond the more publicized stories of how Wal-Mart has facilitated the exportation of jobs and closing of mom and pop stores. That Wal-Mart can dictate prices like this indicates that it has outgrown the restrictions normally present in the free market: indeed, Wal-mart is now so large that when it enters a market, that market becomes its own. It not only sets the prices in its own stores: other companies have to resort to the same tactics just to keep even. When Wal-Mart moves into a town, small businesses competing with it go out of business (creating a net job loss, for those ‘growth’-minded politicians who think the answer to a stagnant economy is big box stores). Those who try to compete with the giant of Bentonville face angry customers, because the Wal-Mart price has become the expected price – and it is, in fact, the lowest price that can possibly be offered. Wal-Mart's enormous income derives from volume sales, not a generous profit margin: Fishman elaborates that if Wal-Mart attempted to raise its standard wage from $10 to $12, the company would be operating at a net loss.
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