# Highly Recommended《Bran-New + The Secrets To Emulate From Small Start-Up To Industry Leaders》Keith R. McFarland - THE BREAKTHROUGH COMPANY : How Everyday Companies Become Extraordinary Performers
This Wall Street Journal & The New York Times bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM84.19. Now here Only at RM22. Based on a five-year, 7,000-company study During a casual conversation with Jim Collins several years ago, McFarland wondered aloud what could be learned about great companies closer to the time of their entrepreneurial breakthrough. "What a great research question," Collins replied. Later, McFarland formulated three questions that would guide and inform research for The Breakthrough Company: 1. Why do most companies start small and stay that way? 2. What is special about the handful of companies that successfully "break through" the entrepreneurial stage of development? 3. What can a leader do to ensure that his or her company maximizes its chances for a breakthrough? The vast majority of small businesses stay small–and not by choice. Only the most savvy and persistent–a tiny one tenth of one percent–break through to the very highest ranks. In The Breakthrough Company, technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate–from small startup to industry leader. Encouraged by experts such as business legend Peter Drucker and Good to Great author Jim Collins to identify the drivers that enable a company to push past the entrepreneurial phase, McFarland spent five years building and analyzing the world’s largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. With powerful and specific action steps concluding each chapter–and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability– The Breakthrough Company is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. The Breakthrough Company is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. Among the book’s takeaways: ● Common wisdom holds that the founders and core entrepreneurial leaders of a company must step aside for the business to reach the next level. Not true—as long as founders “crown the company” instead of themselves. ● It’s not reckless to make ever-escalating bets on your company’s future, even going nose to nose with competitors many times your size. In fact, it turns out that the only safety comes in constantly upping the ante in exactly this way. ● A Business Bermuda Triangle does exist, gobbling up companies on the verge of breakthrough. Presented here are three ways to navigate this potentially deadly hazard successfully. ● However good you are—or think you are—you can’t do it alone. Learn how to surround your company with networks of outside resources, aka “scaffolding,” and how to enlist the aid of “insultants”—people who are willing to question a firm’s existing assumptions and ways of doing business. With powerful and specific action steps concluding each chapter—and invaluable advice on virtually every page from business leaders who’ve taken their companies to extraordinary levels of growth and profitability—The Breakthrough Company is one of the most provocative, inspiring, and instructive business books you’ll ever read. McFarland and his associates created and analyzed of more than 7,000 of America's fastest growing private and public companies. They spoke with more than 1,500 key executives and reviewed and cataloged more than 5,600 articles. Moreover, they conducted intensive 90-day studies with 52 firms ranging in size from $9-million to $-billion in annual sales. The book also suggests what leaders can do to help their organizations maximize their potential for breakthrough. "We began to see the story of the breakthrough company not as a journey from an entrepreneurial firm to a professionally managed firm, but from a small or mid-sized entrepreneurial firm to entrepreneurial enterprise.” That is certainly true of the nine exemplary companies on which McFarland focuses in this book: ADTRAN, Chicos FAS, Express Personnel, Fastenal, Intuit, Paychex, Polaris, SAS Institute, and The Staubach Company." McFarland devotes a separate chapter to each of several transitions, citing real people and real situations in one or more of the nine companies to illustrate the given point. I wholly agree with him that that “there are no permanent breakthrough companies - only companies that engage in practices leading to long-term success. And just as it's possible for an everyday company to achieve breakthrough performance, it's equally possible for a breakthrough company to, without realizing it, fall back into life as an everyday firm." No company can afford to "crown" any of its individuals rather than the entire enterprise, rest on its laurels, play it safe, and allow its character to become a set of platitudes "that no one believes in." Instead, a company must continually find new and better ways to meet customer needs, to reduce costs, and to increase the speed of effective execution. About the Author KEITH R. McFARLAND is one of the nation’s leading business consultants, having worked with corporations such as Microsoft, Motorola, Morgan Stanley, Vans, and House of Blues. A regular columnist for BusinessWeek, McFarland formerly served as CEO of technology firms Nivo International and Collectech Systems, and as dean of the Pepperdine University School of Business.
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