# Highly Recommended《New Book Condition + A Game Plan for Game Changers 》William C. Taylor - PRACTICALLY RADICAL : Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
This Wall Street Journal bestseller in paperback edition is a bran-new book and nicely wrapped with protective book-wrapper. The original new book is sold at usual price RM71.36. Now here Only at RM20. In Practically Radical, William C. Taylor, the New York Times bestselling co-author of Mavericks at Work offers a refreshing, rigorous new look at pragmatic ways to shake things up and make positive change in difficult times. Anything but your typical business book, Practically Radical is a must-own for small business owners and CEOs, for managers at all levels, and innovators and entrepreneurs of every stripe. A manifesto for change in an era when change is the name of the game. In Practically Radical, William C. Taylor offers radical ideas and practical advice to help you fix what's wrong with your organization, launch new initiatives with the best chance to succeed, and rethink the logic of leadership itself. Exploring how twenty-five for-profit companies and nonprofit organizations—including IBM, Zappos, Swatch, the Girl Scouts, and Interpol—made remarkable strides in tough circumstances, Practically Radical raises (and answers) the make-or-break questions facing today's leaders in every field: ● Do you see opportunities the competition doesn't see? The most successful organizations embrace one-of-a-kind ideas in a world filled with "me-too" thinking. ● Do you have new ideas about where to look for new ideas? Routine practices in one field can be revolutionary when they migrate to another. ● Are you the most of anything? In business today, the middle of the road is the road to ruin. ● Are you getting the best contributions from the most people? Change is not a game best played by loners. Basically , William Taylor, co-founder of the magazine ''Fast Company'', presents a diverse set of case studies, from police departments to hospitals, from start-ups that can only exist because of crowdfunding to established industry giants such as IBM that use open innovation to define their future. From these case studies, he draws some general lessons about change management and leadership. These lessons are grouped together in 3 different categories: ➽ Transforming Your Company ➽ Shaking Up Your Industry ➽ Challenging yourself Albert Einstein put it brilliantly: “Problems cannot be solved at the same level of awareness that created them.” Some unknown Texas genius put it simply: “If all you ever do is all you’ve ever done, then all you’ll ever get is all you ever got.” It’s hard to put it any better: These two bits of timeless wisdom capture the spirit of the times in which we work, compete, and lead. We are living through the age of disruption. You can’t do big things if you’re content with doing things a little better than everyone else or a little differently than how you did them before. In an era of hyper-competition and non-stop dislocation, the only way to stand out from the crowd is to stand for something special. Today, the most successful organizations don’t just out-compete their rivals. They redefine the terms of competition by embracing one-of-a-kind ideas in a world filled with me-too thinking. As the business world becomes increasingly competitive, global, and adoptive of new technologies, companies worldwide are constantly searching for answers about how to best evolve to meet their customers™ needs and to stay abreast of their competitors. Taylor asserts that change is the name of the game; he takes us on an inside look at 25 companies that have grown ever more adaptive to not merely survive but thrive in today's challenging environment. Taylor's book is intended to guide leaders in launching fresh initiatives and rethinking the logic of leadership itself as they work to rally their colleagues around an agenda for renewal. The work achieves its promise with actionable prescriptions and meaningful examples, such as how organizations like the Girl Scouts have redefined their brand and revitalized their mission, how Zappos has reimagined retail and service, and why, like IBM, leaders must constantly challenge the status quo by examining the self-reflection and commitment to innovation. That’s the defining spirit of Practically Radical, the new book from award-winning entrepreneur and bestselling author William C. Taylor. As the cofounder and founding editor of Fast Company, Bill launched a magazine that shaped the global conversation about business leadership and personal success—and itself became a legendary entrepreneurial success, selling for $340 million just six years after it was launched. As the coauthor of Mavericks at Work, a New York Times and Wall Street Journal bestseller, William showcased the power of start-from-scratch innovation to remake industries and restart growth. The Economist called Mavericks “a pivotal work in the tradition of In Search of Excellence and Good to Great.” Billy Beane, general manager of the Oakland A’s, called Mavericks “a competitive playbook for the 21st century.” The urgent message: Don’t use the long shadow of economic crisis and slow recovery as an excuse to downsize your dreams or stop taking chances. The challenge for leaders in every field is to emerge from turbulent times with closer connections to their customers, with more energy and creativity from their people, and with greater distance between them and their rivals. Practically Radical offers big ideas, proven techniques, and insightful case studies to help leaders meet the challenge. An engaging and briskly written read, this will captivate and benefit business people interested in change and innovation. “The most powerful and instructive change manual you’ll ever read. It will persuade and inspire you to change your business, your work, and maybe your life.” -- Daniel H. Pink, bestselling author of A Whole New Mind About the Author William C. Taylor is a cofounder of Fast Company and coauthor (with Polly LaBarre) of Mavericks at Work: Why the Most Original Minds in Business Win. A graduate of Princeton University and the MIT Sloan School of Management, he hosts a blog on being "Practically Radical" on HarvardBusiness Online. He lives in Wellesley, Massachusetts, with his wife and two daughters.
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